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Hearst Magazines Newest Player in Video Content Space

Last week, I published a post about the changing landscape of online video content and the implications for advertisers (“Video Killed the TV Star: Changing Times for Video Content Producers—and Advertisers”). This week brings even more proof big players are entering the online media space: Surprisingly yet oh so fitting, the newest player in the video content space is Hearst Magazines. The print publisher recently announced two new channels on YouTube slated to launch within the next 30 days thanks to funding from YouTube and its efforts to enhance content offerings beyond UGC.
One of the newly created Hearst channels, called Hello Style, will align content production similar to what readers in five of their women’s publications would expect. The second channel will be Car and Driver TV Channel. The announcement got some press in Adweek yesterday.

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