Digital Marketing

I encourage everyone to take a quick three minutes to review this quite humorous mashup video by Sam Applegate of http://www.ninja-creative.com.  Matt Cutts is the head of webspam at Google.  He’s basically Google personified when it comes to why a website ranks (or fails to rank) in search results pages.  In his own words on […]

I saw an interesting video today about attention to detail and quality control. In the video, David Lee Roth describes a tactic that the band Van Halen used to test for attention to detail and be warned of possible red flags in the preparation of large shows. In the video Roth explains that they used […]

Key Points The adoption rate of mobile devices is off the charts. There are about 120 million smartphone devices in the United States and between 40 to 45 million tablets. The Television and Video Game industries are offering increasing amounts of supplemental content optimized for mobile devices broadly to encourage multi-screen engagement and specifically to […]

Google Analytics is a free tool that measures sales and provides insights into how visitors arrived, used, and interacted with your site. If you already have Google Analytics but don’t really know how to use it, here are seven basic and valuable pieces of information I always check and include in the monthly reports we […]

At any given moment in our day we are in hearing distance, visual range, or just a finger tap away from an experience that may involve your brand. A commercial break while I catch up on the Downton Abbey Christmas Special, my cousin posting on Facebook how much she loves her new hair gel, a […]

After all the Google algorithm updates we saw in 2012, it is important to reflect on past strategies and adjust your 2013 SEO plan. Here are six things to consider for this year’s strategy.

Wired has an interesting article on the in process robotic revolution that promises to change our definition of a  job as much as the industrial revolution did to end the agricultural era.  One key aspect is the simplification of robotics and their ability to work closer to humans.  Baxter (below) is an example. It’s a […]

Mercedes made headlines recently with their revamped mobile site. The good news is that they were able to increase mobile traffic 85% year to date, and 170% over last year. The bad news is that when I looked at their revamped site it was evident that they didn’t account for SEO as part of the […]

Eric Enge: Hi. I’m Eric Enge of Perficient Digital. I’m here today with Greg Jarboe, co-founder and president of SEO-PR and author of the book, “YouTube and Video Marketing: An Hour a Day,” and we’re going to have some fun talking about some things that people don’t really necessarily know about success in video marketing, […]

Two months ago I wrote a blog post to help you figure out if Google’s Penguin penalized your site. If you know for a fact that Google has penalized your website because you received a Google Webmaster Tools Notice of Detected Unnatural Links message then keep reading. Here is a 10 step approach to submit […]

According to comScore, over 300MM impressions are now available per month in mobile advertising on the leading inventory-rich mobile media partners such as Google, Millennial Media, Mobile Theory, 24/7 Read Media, Mojiva and Jumptap. With the gradual increase of the average time spent per day on mobile devices set to increase by 52%, it’s no […]

I’m sure you’ve been in the situation wherein the results of a subject line test were very close. You may have made the decision to go with the subject line that had the slight edge in the test. Would your decision have yielded the greatest outcome? Here’s a real life example of a recent email […]