Digital Marketing

Written by Jay Ratkowski So I noticed an odd trend with a client: As much as I’d like to believe my amazing remarketing ads generated an 27% view-through rate, it doesn’t quite match up with the fact that this is 500% more view-throughs than they had actual conversions (in this case, ecomm transactions, through all mediums).

Whenever you’re choosing new keywords for a client’s business or your own business, you obviously want all the information possible on the phrases you’re considering. So just to make a single selection you’re probably looking at monthly volume, keyword difficulty, paid competition, doing manual SERP checks and looking at your site’s analytics to see how […]

  It’s the week before Labor Day, but the world of social media is certainly not resting yet. I lot went on this week, so let’s jump in: Facebook Contests No Longer Require an App Facebook has a lot of rules when it comes to contests. The one that has always been a challenge for […]

  Marissa Mayer has been making headlines across the web for her efforts in trying to turn around the Yahoo! brand. In February a memo was sent to all remote employees telling them to report to work…in an office. In May, the internet was buzzing with the purchase of Tumblr. This month, Marissa Mayer was […]

I have been managing websites for over 10 years. I have been lucky enough to work with some of the best SEO agencies in the world. I have also been in the position where I have had no budget for SEO and had to optimize the site myself. Certainly, if budget permits, I recommend hiring […]

The title of this post by CIO.com caught my attention immediately this morning: How IT Pros Can Use Pinterest for Career Growth Pinterest launched in 2010, and since then I have kept my eyes on its growth and how people are using it for sharing and posting visual content. I never thought that the visual […]

Have you ever overheard a friend trying to remember that actor’s name from that one movie with the scary bad guy or a co-worker hopelessly wondering how to properly sauté spinach and you just want to say “Google it!” but it almost seems too obvious? While search engines provide instantaneous access to information, sometimes we […]

Written by Karen Van Ert Any organization trying to improve marketing ROI and overall customer engagement should be looking at optimizing their email channel. Why? Studies show that email marketing’s ROI typically is at least equal to SEO and at least two times greater than all other online channels – and when done correctly can account […]

An interview with Matt Cutts, Google Distinguished Engineer, and head of the Google Webspam Team. Eric Enge: There are people who think link building is illegal now. Is link building illegal? Matt Cutts: No, link building is not illegal. Eric Enge: Really? Matt Cutts: It’s funny because there are some types of link building that are […]

Last week Facebook debuted its anticipated hashtag feature allowing both users and brand pages to leverage hashtags in post updates. Similar to Twitter’s hashtag functionality, hashtagging a word within the Facebook platform allows that word to be clickable in News Feeds. When clicked, Facebook reveals a stream of updates with that #word. Alternatively, users can […]

Pierre Far is one of Google’s experts on the mobile web. He was gracious enough to answer some questions on how online publishers can prepare for an increasingly-mobile web. We have all seen that the use of mobile is exploding. Yet publishers have been slow to fully optimize their sites for this new web experience. […]

Key Points The goal of News Feed is to show people the most interesting and relevant content to them. As part of the News Feed redesign, Facebook made a lot of the stories bigger and brighter so that people could see the content that they really cared about. In addition to having a top news […]