Digital Marketing

by Renee Girard Didn’t get a chance to go to WordCamp MKE 2014? Check out our key takeaways below.

Glenn Kline, Sales Director with IBM PCS at Perficient, recently wrote a blog post about the importance of social needs integrating with Portals at the IBM Digital Experience Conference.  Social Interactions have become a pertinent part of business as a whole but are very important in regards to consumer engagement. Patterns represent modernized processes with […]

Mark Polly, Sales Director at Perficient, recently wrote a blog post on integrating marketing management with IBM digital experiences.  Customer’s wants and expectations are at a record high and they want to see information that specifically pertains to them, personalizing offers. Customer expectations are soaring, yet it takes time to build your digital experience to […]

If brands and retailers were not regretting jumping on the social conversation bandwagon during the World Cup, they are now.  A month ago, the World Cup sparked the largest social conversation the world has seen.  And now that it has come to an end, it has not only produced the top team in the world […]

Adidas, one of the World Cup tournaments largest sponsors (and has sponsored the World Cup “official” soccer ball since 1970, has spent a lot of time and investment the past year for this campaign.  Along with sponsoring the tournament, Adidas has crafted a campaign to help build the payers and national soccer federations that they […]

Get caught up! We’ve updated this study three time since this was published. See the latest version: Google Indexing of Tweets Appears to Decline. In this study we explored the way that Google indexes tweets. The reason we embarked on this was to determine the likelihood that Google might use signals from Twitter for ranking […]

We have talked about brands and retailers claiming their stake in the World Cup social conversations but not necessarily a retailer and brand partnering together.  Well that is what Coca-Cola and 7-Eleven have done with promoting World Cup excitement to help drive exclusive merchandise sales and brand engagement.  This is not the first time this […]

The days of cover letters are coming to an end now that 77% of all recruiters are using social media to search out new talent, with 94% of them turning to LinkedIn. Luckily, you’ve separated your favorite drinking buddies Facebook and Twitter from your angelic persona on LinkedIn. Alas, you’ve successfully created two different identities […]

The World Cup tournament is about half way through and as upsets (Spain’s surprising early elimination) and surprises (USA moving to the Round of 16) are occurring we are seeing more brands are jumping on the global outreach bandwagon!  In my previous posts, I have discussed how other companies are leveraging social media, especially Twitter, […]

by Kelsey Cadogan It seems like every day another website is being penalized by Google for black hat SEO strategies including numerous strategies to increase backlinks. Finding yourself in this situation is not fun. Suddenly traffic has plummeted along with all your sales… what are you going to do? First, you need to understand that […]

Carter Elkin-Paris, our Content Marketing Manager, got to pondering one night recently. He wondered if it was typical for social media network users to follow the official account of the network they had joined. It certainly seemed like it might be a common behavior. If you had enough interest to join a network, wouldn’t it follow […]

The 2014 World Cup is underway and in the last four years it has grown to be the largest and most connected global sporting event – surpassing more interest digitally than the Tour de France, the big game, and Olympics combined!  If a brand is looking to reach an audience, there is no larger opportunity […]