Digital Marketing

As the business world becomes more and more digital and impersonal, companies can really benefit from adding a touch of humanity to their transactions. Domino’s Australia has been experimenting with personalizing their deliveries. In this episode of Here’s Why, Mark & Eric discuss how your company can benefit from a simple dose of humanity. Don’t […]

While ranking high in Google’s result pages will always bring value to your business, sometimes the reputation of the brand matters more to a consumer than only its search result rank. In this episode of Here’s Why, Mark & Eric explain why big brands should focus just as much on brand building as they do […]

The weather was beautiful in Chicago this week for the Internet Retailer Conference + Expo (IRCE) 2015: Sunny skies, moderate temperatures, and no humidity. But if you know the weather in the Midwest, then you know that you only need to wait a day – or sometimes even an hour – and the weather can […]

Two of the keynote speakers at the Internet Retailer Conference and Exhibition (IRCE) this year included Jason Goldberger  President, Target.com and Mobile and Alexis Ohanian, co-founder of Reddit. There will be an in-depth post about Jason’s presentation and the work being done at Target. The quote I took away from Jason was ““Be guest obsessed, not […]

UPDATE: In May 2016 Google rolled out a second mobile-friendly ranking update. See “What was the impact of Google’s second mobile update?” for our updated results. In this study, we look at the impact of the so-called “Mobilegeddon” update. This update was viewed as being a potentially very large update. At SMX Munich, Google’s Zineb Ait […]

1. Visit http://www.bing.com/toolbox/webmaster/ If you have a Microsoft account, sign in. If not, create an account.   2. Once you log in, you will see the Bing Webmaster home page called “My Sites”. At the top, enter the website you want to add to your account. Click the “Add” button.   3. You will then […]

I am at the IRCE (Internet Retailer Conference and Exhibition) ready to deep dive into how technology, big data and mobile is shaping our journey as consumers. As I traveled here, I reflected on this article from the Wall Street Journal ( Next Comes the On-Demand Sales Force subscription/login required) on how technology is being used to […]

While getting links for SEO purposes is a very important part of your overall content marketing strategy, it is not the most important part. In this episode of Here’s Why with Mark & Eric, they explain what your content marketing priorities should really be. Don’t miss a single episode of Here’s Why. Click the subscribe […]

Interview with Aetna’s Lauren Vargas Eric Enge and Mark Traphagen of Perficient Digital recently chatted with Lauren Vargas about how she measures and drives social media success at Fortune 50 insurance provider Aetna. Lauren is Head of Social Media and Community for Aetna. Learn more about Lauren Eric Enge: How do you measure in social […]

Consumer shopping habits have bled over to B2B buyer expectations, which forces B2B sellers to rethink multichannel commerce capabilities.  Buyers are looking for more than just to be served online. They expect services such as next-day delivery, inventory visibility, and enhanced fulfillment capabilities.  Many B2B sellers are beginning to upgrade their ecommerce platforms and pull those resources […]

Several colleagues from Perficient XD recently attended HOW Design Live to keep their creative skills sharp. They walked away with inspiring insights from speakers and pointers for improving their team: As we go through our creative workdays, things can get out of hand and become hard to juggle. We all want to multitask to get […]

When two complementary brands create content together, also known as “collaborative content,” the outcome can be mutually beneficial and goals can be reached that would not have been possible without working together. Big brands Playboy and Red Bull created some collaborative content recently with great success. One of the biggest benefits of co-producing content is […]