The Digital Essentials, Part 3
Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials guide series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.
Two of the keynote speakers at the Internet Retailer Conference and Exhibition (IRCE) this year included Jason Goldberger President, Target.com and Mobile and Alexis Ohanian, co-founder of Reddit. There will be an in-depth post about Jason’s presentation and the work being done at Target. The quote I took away from Jason was ““Be guest obsessed, not channel obsessed.”
Alexis discussed the founding of Reddit and the steps and miss-steps of two college students who founded Reddit. What I appreciated about Alexis is that he presented an unvarnished view of their journey. His opinion is that too many origin stories enhance the founder’s insight, brilliance or vision and I agree with that point.
The points that that resonated with me are:
- To fellow entrepreneurs who are struggling or uncertain, Life is not a paint by numbers, people don’t have it all figured out.
- Startups today are what bands use to be; to be cool you need to have one or be in one
- When presenting your brand online, be a good human. Behave like you would at a neighborhood gathering. Would you show up and say “Hello, I’m here, buy my thing!”
That last point I think is one of the best, do not use social media or social marketing as a megaphone, Do not shout. Be a good human. That is a sentiment we can all benefit from.