Digital Marketing

In May, I was part of a team of colleagues that attended the Digital Summit Atlanta. One of my favorite parts of the conference was listening to the keynote speakers; they were amazing and such great presenters. Below is a recap of the bits and pieces of what I learned. Gary V. from Vayner Media […]

When checking off important tasks for optimizing SEO, user experience and content quality may not be high on the list, even if you care about those aspects for other good reasons (and you should!). But in this episode of Here’s Why, Eric Enge explains to Mark Traphagen why those two things should be included in […]

Using structured data markup is a good way to help search engines find, understand and feature important information on your site. That means they can do a better job of helping the right people find you in search. A recent session at SMX Advanced in Seattle revealed a number of interesting innovations in the area […]

We hosted a webinar on how you can maintain and maximize your digital marketing success when you’re going through a website redesign. This blog post outlines the SEO and PPC considerations you must make, taken from our webinar. Keys to SEO Success A migration can lead to a significant drop in organic search performance. But it is possible to make any […]

Google has been shouting at you for a while now to get mobile friendly. Are you paying attention? In this episode of Here’s Why, we’ll explain why the second mobile ranking update from Google is a loud and clear message that you should. Don’t miss a single episode of Here’s Why. Click the subscribe button […]

Some people believe that click behavior, such as click-through rate (CTR), influences Google search rankings. Does it? Find out in this episode! Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why […]

  As seen in… [clearfix] Are Links Still Important for SEO? UPDATE! See our latest version of this study at Do Links Still Matter for SEO in 2017? You’ve seen the claims: “So Many New Ranking Factors!” “Content Quality is Everything!” “User Engagement is the New King!!” “Social Media Signals Rock!” “RankBrain has Taken Over […]

Are Links Still Important for SEO? UPDATE: For the latest version of this study go to Do Links Still Matter for SEO. You’ve seen the claims: “So Many New Ranking Factors!” “Content Quality is Everything!” “User Engagement is the New King!!” “Social Media Signals Rock!” “RankBrain has Taken Over All Ranking!” Puhleeze, spare me the […]

So you’ve taken on the large project of redesigning your company’s website. Or, maybe you’re launching your website for the very first time. Either way, it’s a time – and budget – consuming process. And with the importance of and high expectations around creating the ideal customer experience, much of the attention goes there. In […]

I ran across an interesting blog post by Kerry Reiley on Knocking Down Data Silos To Map The Customer Journey. I’m not going to belabor the obvious problem of silos.  It’s easy to see and no one will gainsay you.   That said, Kerry had two great points about solving the problem with the right data. […]

Uh oh! All three of our Musketeers claim to be the same person. What a mess! Sometimes Google finds itself in a similar dilemma. If you have very similar pages on your site, which is the real one that it should index? That is, which would be considered the canonical version of the page? In […]

Mobile, AMP, App Deep Linking, Voice Search and More Welcome to our third Virtual Keynote with Google! Also, check out our past Virtual Keynotes with Google’s Gary Illyes. Here’s the video of our #VirtualKeynote conversation with John Mueller and Mariya Moeva of Google. You’ll find a full transcript below the video. Eric: Hey, everybody. This […]