Here’s Why Videos

HAL 9000 won’t let Dave back in the spacecraft. What’s gone wrong? Was it something Dave said? Your brand’s online reputation can also determine whether customers will let you into their wallets or not. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen reveals the six factors that work together […]

Mark can’t decide which yogurt is best, so he’s testing them all. In similar fashion, Google has to do a lot of testing to decide which source makes the best featured snippet for a given query. In this episode of the popular Here’s Why digital marketing video series, Eric Enge reveals the results of his […]

Some doubt that social media activity can actually results in sales. But some important research says otherwise. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen shows data revealing how much consumers rely on social media to make purchasing decisions, and explains how to take advantage of that.  Don’t […]

This poor waiter is never going to satisfy all of Mark’s demands. But marketers can never give up on trying to satisfy the comprehensive needs of searchers. In this episode of our popular Here’s Why digital marketing video series, Eric Enge reveals what comprehensive content is and why it is so key to SEO success […]

Oh no, another pollster at the front door! Will his survey give a true picture of the actual opinions or the participants? That depends on many variables. It’s the same with studies and tests we do for digital marketing and SEO. In this episode of our popular Here’s Why digital marketing video series, Eric Enge […]

Faceted navigation is great for users on an eCommerce site, but it can cause thin content pages to multiply like rabbits. In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains what can go wrong with faceted navigation and SEO and how to prevent those problems.  Don’t miss a […]

Revelations of fake followers, fake engagement, and low ROI have rocked the influencer marketing world, and threatened to destroy what not long ago was one of the precious darlings of online marketing. In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen helps you understand what went wrong with influencer marketing, […]

Ever hear of the uncanny valley phenomenon? It’s that odd, uncomfortable feeling we get when something appears very human, but we know it’s not, like an android or an AI-powered chatbot. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen explains why attempting to personalize your marketing at mass scale […]

You can’t manage what you don’t measure. But how do you know what your analytics should measure? In this episode of our popular Here’s Why digital marketing video series, Eric Enge gives you four fundamental principles that should define your approach to analytics.  Don’t miss a single episode of Here’s Why. Click the subscribe […]

Are you gambling all your ad spend on the big players in online advertising? Maybe it’s time to hedge your bets and diversify your spending. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen reveals that the long-standing hegemony of Google and Facebook for online advertising may be coming to […]

Eric has created a new machine learning app to help Mark improve his driving. Can anything perform such a miracle? In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains what benefits Google tries to get from machine learning to improve the quality of search results.  Don’t miss a […]

There can be only one world champion chess player, and there can be only one champion source for web traffic. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge reveals findings from the latest edition of his annual examination of desktop vs mobile traffic.  Don’t miss a […]