The dismal truth is that most brand content marketing fails. It performs poorly because it can’t bridge the gap between brand goals and prospect needs and desires. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen shares how to build bridges to your target market with content marketing. Don’t […]
Here’s Why Videos
Why Bing Continues to Innovate as a Search Engine – Here’s Why #198
We spend a lot of time focused on innovations at Google, but we should never forget that one of the drivers of innovation is competition. In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains how Bing continues to drive innovation in search engine technology and application. Don’t miss […]
Why Search Ranking Studies Need Better Interpretation – Here’s Why #197
Many SEOs have become wary of search ranking factor studies. Do they have any value? In this episode of the popular Here’s Why digital marketing video series, Eric Enge explains why they do, IF you are willing to dig deeper and use good principles of data interpretation. Don’t miss a single episode of Here’s […]
Why You Should Understand Google’s 2018 Updates – Here’s Why #196
Google’s updates to its search algorithms can sometimes seem like a card game where the rules change with each hand. Is there a rhyme or reason behind their changes? In this episode of our popular Here’s Why digital marketing video series, Eric Enge shares some interesting observations about the major search updates of 2018 and […]
Why the Chrome User Experience Report Can Help You Retain More Users – Here’s Why #195
More and more SEOs and webmasters are aware that in a mobile-centric world speed is of the essence. But how can you know what users actually experience when they come to one of your pages? In this episode of our popular Here’s Why digital marketing video series, Eric Enge tells us about the Google Chrome […]
Why Digital Marketers Can Always Improve – Here’s Why #194
No matter how much experience you have leading a digital marketing department, you can always improve. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen reveals the biggest needs for improvement in enterprise-level digital marketing. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be […]
Why Page Speed Matters for SEO – Here’s Why #193
Can the speed at which your pages load really make a difference for your site? In this episode of our popular Here’s Why digital marketing video series, our page speed expert John Dietrich makes the case for why you should try to improve page speed, and offers some tips on how to do it. Don’t […]
Why Social Media ROI CAN Be Measured – Here’s Why #190
Good marketing includes careful measurement of your return on investment (ROI). But can you do that for social media? In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen shares what ROI looks like for social media campaigns, and gives tips on what to measure. Don’t miss a single episode of […]
Why Search Ranking Factors are Constantly Changing – Here’s Why #189
The top experts observing search ranking factors agree on one thing: the situation is more volatile than ever before. In this episode of our popular Here’s Why digital marketing video series, Eric Enge shares insights from some of the most respected experimenters and testers in SEO. Don’t miss a single episode of Here’s Why. […]
Why Voice Personas Are the Next Level for Digital Marketing – Here’s Why #188
Does choosing the voice that will represent your brand on voice interactive devices really matter? In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains why you should be thinking now about the voice personas for your brand. Don’t miss a single episode of Here’s Why. Click the subscribe […]