It’s widely known that links are a ranking factor, but is that still really important in SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why links remain critical to successful SEO and shares tips to get links to your websites. Don’t miss a single episode of Here’s Why. […]
Here’s Why Videos
Why You Need to Understand Google Algorithm Updates with Barry Schwartz – Here’s Why #222
Google makes numerous search algorithm updates each year. Those updates may affect our sites’ ranking one way or the other. But do we really know how? In this episode of the award-winning Here’s Why digital marketing video series, Barry Schwartz, Search Engine Land’s News Editor, together with Eric Enge, explains different kinds of Google updates and why […]
With Google’s Martin Splitt: Why Google Prefers Responsive Web Design – Here’s Why #221
Google made an interesting announcement at Google I/O in early May 2019: they now prefer responsive sites more than mobile subdomains, and dynamic serving. In this episode of the popular Here’s Why digital marketing video series, Google’s Martin Splitt joins Eric Enge and explains why Google now prefers responsive sites. Splitt shares some key metrics […]
With Google’s Martin Splitt: Why Visual Search Matters for SEO – Here’s Why #220
Google made several announcements at Google I/O in early May of 2019 about search and SEO. Images were one of the topics mentioned during the announcement. In this episode of the popular Here’s Why digital marketing video series, Google’s Martin Splitt joins Eric Enge and explains how visual search is vital to SEO and why […]
User Experience Is Becoming a Part of SEO – Here’s Why #219
User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains how Google is using user experience to rank pages. Don’t miss a single episode of Here’s Why. Click the […]
Why Content Is More King than Ever – Here’s Why #218
You’ve heard that content is king, but today, content is more important than ever. Here’s why. Content is king. It’s still king and it hasn’t really changed. And today, I’m going to show you three case studies that will show you that content is more king than it’s ever been. Don’t miss a single […]
Why You Must Know about the New Evergreen Googlebot – Here’s Why #217
Google made an announcement at Google I/O in early May of 2019 that Googlebot is now evergreen. What does it mean for the search community? In this episode of the popular Here’s Why digital marketing video series, Eric Enge, together with Google’s Martin Splitt, explains of the new evergreen Googlebot in search including rendering hash […]
Why You Must be Prepared for Visual Search – Here’s Why #216
Images SEO in visual search has been around for a long time, but why is it becoming more important to marketers? In this episode of the award-winning Here’s Why digital marketing video series, Jess explains changes Google has made to their search result pages to show more visual content and how it may impact rankings. Don’t […]
Why Pagination is Important – Here’s Why #215
Google’s John Mueller confirmed that Google has not made use of rel=prev/next tags for some time. But should we still implement pagination? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why pagination is still important and how you should implement it. Don’t miss a single episode of […]
Why Your Content Must Be Created by Subject Matter Experts – Here’s Why #214
Consumers want accurate, reliable, easy-to-understand information. Can they trust your content? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why It matters who creates your brand content. Publishing Note: Starting with episode #215 scheduled to publish on May 20th, the series will feature Eric Enge and a variety […]
Why We Live in the Age of Voice Assistance (And What That Means for Search) – Here’s Why #213
More and more people are comfortable interacting with devices using their voice. How does that change the world of marketing? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen shares key insights from Google on how voice assistance is changing our world. Don’t miss a single episode of Here’s […]
Why On-Page and Off-Page SEO Together Create Success – Here’s Why #212
What are the fundamental practices that create SEO success? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shares a case study that demonstrates the effectiveness of “blocking and tackling” SEO. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a […]