Content Marketing

We’re back! It’s time for another installment of “Things your website content migration is missing.” Last time, we explained how to set goals for your content migration and discussed why they’re important. If you haven’t read that article yet, now’s the time to do so – otherwise, today’s post won’t make much sense! Creating effective […]

Are you tied up with average time on page as your go-to metric for evaluating the effectiveness of your content? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why average time on page doesn’t work for single-page views, and reveals a better metric to use. Don’t […]

Recently I had to build a report in Sitecore to show the latest updates done on the content tree of a Sitecore instance and had to determine which users made those changes. One of the other important things on this report was the ability to have content authors generate the report from the Content Editor. If you ever need to perform such actions, the Sitecore Powershell Extensions (SPE) module is probably your best bet.

Will Eric be able to guess under which of the three cups Mark has hidden the ball? More importantly for you as a content marketer, why does Mark believe the most effective content can be characterized by just three marks? In this episode of our popular Here’s Why digital marketing video series, Mark explains his […]

It’s hard enough for human judges to figure out something like whether or not America actually has talent. So how can a massive machine like Google figure out what humans will recognize as quality content? In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why Google is able […]

Yes, I know. “Great content” – everybody says you must have it, everybody says it’s essential for SEO and brand reputation. Everybody talks about great content, but does anyone know what it is? Most of us recognize content quality the way Justice Potter Stewart evaluated obscenity: “I know it when I see it.” But “I […]

In the internet age, buying decisions are made across many micro-moments. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains what a micro-moment is, and why understanding how to be present in them can make all the difference to your marketing. > Don’t miss a single episode of […]

In summer 2016, I noticed a funky smell wafting from my portable dishwasher. I Googled it and determined the cause – food particles were plugging up the sprayers, and I’d have to disassemble the dishwasher to clean them. Gross. I turned to YouTube and found a plethora of instructional videos, including a few with machines […]

Traditional Powershell commands require a -Language param to retrieve specific item versions. Locating items with out a specified language is a challenge. Here is a great work around.

How to Get Value from Your Low-Performing Content Remember the fairy tale Sleeping Beauty? Placed under a curse by an evil fairy (I hate when that happens!), a princess falls into perpetual slumber, from which she can be awakened only by the kiss of a prince. If you regularly produce content for your website, inevitably […]

Does this email look familiar? Dear <insert marketing team member title and name>, Your website has 1,000 pages with the same page title and 2,000 pages with missing or duplicate meta descriptions. This is damaging your SEO. Please see our free, no-obligation SEO audit attached. Receiving an email like that can really suck the breath […]

We live in an era when technology is evolving extremely rapidly. Machine learning, voice processing, personal assistants, the Internet of Things, virtual reality and augmented reality are all advancing quickly, and the next big era of disruptive change will likely be unfolding soon. How will you protect your business when the next major era of […]