Data & Intelligence

As we dive into the amazing capabilities of Optimizely One, let’s shine a spotlight on the Optimizely Data Platform (ODP). This simple tool unifies all your customer data in one place, making segmentation and personalization a breeze for your marketing team. With ODP, you’ll gain a complete view of your customers’ interactions and behaviors, empowering […]

Earlier this year, Adobe introduced new generative AI capabilities in Adobe Experience Manager (AEM). As a Platinum partner of Adobe, Perficient has early adopter features provisioned for our environments. One of the more exciting and relevant features is the ability to use GenAI to generate variations within Content Fragments in AEM. In this blog, we’ll […]

For my first time attending the International Manufacturing Technology Show (IMTS), I must say it did not disappoint. This incredible event in Chicago happens every two years and is massive in size, taking up every main hall in McCormick Place. It was a combination of technology showcases, featuring everything from robotics to AI and smart […]

In our previous blog, we explored how to set up Splunk Cloud and index dummy data using the upload option. Now that you have your Splunk Cloud environment up and running, let’s take it a step further. In this blog, we’ll dive into the HTTP Event Collector (HEC), a powerful feature in Splunk that allows […]

In today’s hyper-connected world, organizations are racing to provide their customers with personalized, seamless experiences across every channel. For companies rolling out Agentforce—a cutting-edge Salesforce-based solution for agents, brokers, or any field sales team—having a robust data foundation is crucial. This is where Salesforce Data Cloud shines. By integrating Salesforce Data Cloud into your Agentforce […]

Justin Racine, Principal of Unified Commerce Strategy, recently wrote a blog for CMSWire on the various consumer shifts and impacts AI has had on ecommerce. With his extensive experience in ecommerce platforms, he has strong predictions for the future of ecommerce with AI’s growing influence. Here are the highlights of those insights. Conversational Ecommerce is […]

As an Optimizely expert, I eagerly anticipate this time of year due to the exciting Optimizely events happening worldwide. These include Opticon, the main conference for customers, the Optimizely OMVP Summit, a developer meetup, and the Optimizely Hackathon. During these events, we learn about new product releases and discover innovative ways to drive success for […]

Explore the convergence of retail media networks, influencer marketing, and AI in revolutionizing retail strategies. Learn how these technologies drive personalized campaigns, boost ROI, and shape the future of retail marketing. Discover challenges and opportunities in this evolving landscape.

Computational complexity studies the efficiency of algorithms. It helps classify the algorithm in terms of time and space to identify the amount of computing resources needed to solve a problem. The Big Ω, and Big θ notations are used to describe the asymptotic behavior of an algorithm as a function of the input size. In […]

For more than a decade, Salesforce CEO Marc Benioff has championed the concept of shoshin—a “beginner’s mind” that allows for continuous innovation and reinvention. As the company now embarks on its “hard pivot” to Agentforce, this philosophy takes on new relevance.   Agentforce isn’t just an extension of Salesforce’s AI capabilities—it’s a reimagining of what AI […]

Salesforce is making significant strides in the data space, which is excellent news for the manufacturing and automotive industries. Jim Hertzfeld, VP of strategy at Perficient, recently visited the Salesforce tower to discuss this with Megan Glasow, managing director of Perficient’s global Salesforce practice. We’ve previously shared how connected vehicles and the influx of data […]

90% of Fortune 500 companies use Salesforce as their Customer Relations Management tool. I have ingested data from Salesforce into almost every database using almost every ETL tool. Every integration tool out there has a Salesforce connector; Salesforce even owns Mulesoft. The integration always worked, but it was rarely smooth. Its just something that you […]