Customer Experience + Design

Perficient is honored to have financial services thought leader, bank technology expert and blogger, Bradley Leimer (@leimer) as a panelist in our upcoming “Future of Payments” Hangout. Brad is the author of a top industry blog, Discerning Technologist, as voted on by Financial Brand readers. Bradley Leimer leads digital channel strategy for Northern California-based Mechanics Bank. His focus […]

Perficient is excited to have Deva Annamalai (@bornonjuly4), Vice President, Marketing Technology and Insights Group Manager for Zions Bancorporation, join our upcoming “Future of Payments” Hangout.  From his amusing Tweets  to his leadership at Zions, Deva’s insights on data analytics and customer segmentation strategies will provide a viewers with a great perspective on marketing campaign execution and […]

In case you missed it, in the fresh off the press October 2013 issue of Harvard Business Review, Michael E. Porter and Thomas H. Lee set off with a very grand statement, “The Strategy That Will Fix Health Care“. In the interest of full disclosure, in the beginning of this piece the two authors basically […]

I read a recent commentary, How Mature Is Your Hospital Business Intelligence System?, which caused me to wonder, is maturity of business intelligence truly feasible? Don’t get me wrong, there is absolutely a demand, or more so a mandate, to have a highly functioning business intelligence system. However, is there an understanding of what is […]

Congratulations to Perficient client Marshfield Clinic on their 2013 Healthcare Provider Standard of Excellence WebAward in Web Development. The Web Marketing Association‘s annual WebAward competition has been setting the standard of excellence for website development since 1997. Independent expert judges from around the world review sites in 96 industries. The best are recognized with a […]

Written by Anthony Piwarun We decided to do an in-depth write-up on Search Engine Marketing for our readers. For those well-versed in search engine marketing, in the webinar, you’ll learn: Background on Why is SEM Important for Healthcare Description of the Convergence of Paid, Owned & Earned Media Tried and True SEM Strategies for Healthcare […]

Earlier this week two of my colleagues, Michael Porter and Ryan Duclos, each wrote blogs about the potential uses beyond gaming for the upcoming Xbox One. Micheal explored some of the possible uses in healthcare specifically, from gamification to surgical tool: Better Healthcare because of Kinect The HIT Consultant has a blog post on how […]

As many of us gear up for Money2020, the subject of payments is top of mind as the event brings together a global community of impressive innovators in payments and financial services.  Join our live YouTube broadcast with industry leaders and payment innovators for a panel discussion not only the trends and challenges ahead, disruptors and […]

As a technologist raised in Kansas as a child, I am used to examining the horizon for changes in the weather. We could watch the large thunderstorms build up during the heat of the day into 40,000 foot monsters full of hail and tornadoes. I was reading an Ars Technica article on how pervasive computing […]

Given the constant quality, financial, and legislative pressures healthcare organizations are facing, the million dollar question remains, how do we get the right care to the right patient at the right time? Many healthcare organizations have turned to business intelligence (BI) as a way to bring information from desperate systems together, in a more efficient […]

Being in a position where I work in both healthcare and marketing, I love seeing these two worlds come together. Last week I read the article, “Why Marketers Should Care About The Quantified Self,” which touches on a topic that is of personal and professional interest to me. As the article explains, the quantified self […]

I am seeing an interesting trend in the form of high touch digital healthcare as of late. Many may think that “high touch” and “digital” cannot exist in the same concept, but oh they can. We are actually beginning to see that in some cases patients prefer high touch digital to face-to-face care. High touch […]