Perficient is excited to have Deva Annamalai (@bornonjuly4), Vice President, Marketing Technology and Insights Group Manager for Zions Bancorporation, join our upcoming “Future of Payments” Hangout. From his amusing Tweets to his leadership at Zions, Deva’s insights on data analytics and customer segmentation strategies will provide a viewers with a great perspective on marketing campaign execution and how banks can evolve their strategies to include mobile banking and payments.
In his current role leading the Marketing Insights group, Deva is responsible for identifying key opportunities and technology challenges in Zions Banks’ interactive and e-business areas. Recently, he has been involved with developing use cases for analytics outside of Zions’ fraud analytics team and working to extend access to and use of more than 140 data sources. Previously, Deva managed e-business products including innovative next generation payment technologies like mobile wallets for Zions Bank.
We hope you can join Deva and the rest of our panelists during our live panel discussion! Register for the event here: http://www.perficient.com/futureofpayments