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Customer Experience and Design

What’s All the Money2020 Buzz About?

As many of us gear up for Money2020, the subject of payments is top of mind as the event brings together a global community of impressive innovators in payments and financial services.  Join our live YouTube broadcast with industry leaders and payment innovators for a panel discussion not only the trends and challenges ahead, disruptors and new payment models we’ll see at Money2020, but the intersection with commerce, banking, marketing, and technology functions as the industry convergence around payments continues.


Undoubtedly, Money2020 will be a very social and immersive, yet potentially overwhelming experience for many. Come join our Google+ Hangout on Sept. 24th from 2:30 p.m. to 3:30 p.m. ET and get the conversations going to enhance your experience by networking in advance with fellow attendees and brands you’ll see at Money2020.

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A Few People and Brands I’m Excited to Hear From

Cyriac Roeding, Shopkick – I personally get  a “kick” out of Shopkick, a mobile app that gives consumers rewards and offers, given their success with Target, Best Buy, American Eagle and numerous other big name retailers.  The added in-app shopping functionality, engaging and user-friendly UI, and potential for mining customer and purchasing data make the Shopkick platform a front-runner for retailers seeking to win over consumers’ wallets.

Steve Streit, Green Dot – Green Dot is a leader in the prepaid card industry and their GoBank app continues to impress both customers and the fintech community. From the message Green Dot delivers around the “underbanked” market they serve to the slick app’s design and marketing, they’ll have a lot to brag about at Money2020.

Sarah Friar, Square – What’s not to love about Square and their leadership position in the payments industry? Sarah’s got a pretty impressive background herself with key leadership roles at and Goldman Sachs. With U.S. Bank recently announcing the addition of the Square Wallet to its digital payment options it will be interesting to see how they may co-exist with financial institutions, in addition to any insights they’ll share about their future business model for serving SMBs and consumers with mobile payments.

Danny Shader & Mike Kaplan, PayNearMe – I’m excited to chat with Billy Robins of PayNearMe in our “Future of Payments” Hangout.  A partnership with 7-Eleven stores across the U.S. has brought to market an alternative payments app allowing consumers the ability to pay bills in the store.  The value-add for retailers is increased foot traffic in-store and receiving commission on PayNearMe transactions.  Perficient’s very own Jeff Fisher is leading the Money2020 panel “Emerging Online and Mobile Consumer Bill Payment”, so I’m looking forward to quizzing him on the challenges they face as some consumers view bill pay as a commodity service.

Aditya Bhasin, Bank of America – With a title of “Consumer Marketing, Analytics & Digital Banking” he’s bound to cover a lot in his panel at Money2020. As a Big Four Bank, Bank of America has their hands in a number of emerging payment and financial services initiatives.  Industry leaders like Bank of America are heavily focused on creating an omnichannel customer experience with peer-to-peer payments, mobile and online banking, in addition to finding new ways to leverage analytics to bring new services to their customers.

And these are only five of the more than 1,250 companies represented at Money2020 this year. We’re excited to talk about more of the key players, technology trends and payment mechanisms we’ll see at the show during our live YouTube broadcast and G+ Hangout.  To learn more about Perificient’s presence there go to:



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Elizabeth Dias

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

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