Customer Experience + Design

Several colleagues from Perficient XD recently attended HOW Design Live to keep their creative skills sharp. They walked away with inspiring insights from speakers and pointers for improving their team: As we go through our creative workdays, things can get out of hand and become hard to juggle. We all want to multitask to get […]

Consumers today are more demanding than they ever have been before. They expect conveniences, easy access, choices and leverage the internet to find the best value. Regardless of the industry, consumers are drivers of change and organizations are identifying ways to connect with consumers and deliver a top-notch customer experience. Healthcare marketing executives need to […]

A few of my coworkers and I recently went to the How Design Live conference in Chicago, IL. I would have to say that taking the train there was actually really enjoyable and the right decision. We were able to get some work done so by the time we got to Chicago we were all […]

Many organizations have adopted solutions with descriptive and diagnostic analytics capabilities that provide static reports and dashboards. However, these reports only provide a snapshot of the existing environment, answering the “What” and “Why” behind historical data. Advanced analytics, the next phase of the analytics adoption lifecycle, deals with uncovering insights from trends and patterns to […]

Last week I participated in AccessU Summit, a daylong online conference sponsored by Knowbility and Environments for Humans. I have ‘sketched out’ some of the key ideas I took from each session, and I’ve grouped them into sections to steer you in the direction of the material that interests you the most. In addition to these, […]

Have you every picked up a copy of “Joe Public Doesn’t Care About Your Hospital?” It’s written by healthcare marketer Chris Bevolo along with his follow up “Joe Public II: Embracing the New Paradigm”. I’m a big fan of his work. First, Joe Public was written in 2011 when you would have been hard pressed […]

Content governance covers a lot of topics. The general idea is to implement a system, a hierarchy of sorts, to ensure your organization can: • Satisfy the demands of multiple departments. • Deliver a wealth of content in a timely manner. • Keep things on brand. • Maintain your sanity. Where to start? Here are […]

For some time now I have contemplated, as a design practitioner, is my perception of design for users inclusive, empathic and universal? This has been nagging at me for some time. Actually it’s been calling my name, “Psst. Lisa, you’re behind the curve in your understanding of designing the user experience for people that are, […]

Shannon Ahern from Varsity Spirit Fashion and Greg Schaller from Perficient spoke at IBM Amplify 2015 about how Varsity Spirit Fashion achieved a 100% adoption rate internally and transformed their business.   Varsity Spirit Fashion outfits more than 1 million athletes.  Previously Varsity Spirit’s 300 person sales team faced several challenges including a huge catalog […]

Greg Schaller of Perficient and Gretchen Crockford of Carhartt discussed how Carhartt successfully implemented B2C on the IBM iSeries.  Carhartt is a 126-year old work wear company.  Carhartt now has 17 new company owned stores, but also sales through retailers and their IBM Commerce website. Running on iSeries is not something you hear a lot about, […]

At Amplify 2015, IBM has formally announced their new IBM Marketing Cloud.  Throughout the day IBM is releasing more information about what is in the Marketing Cloud.  Here is what I learned just now. IBM Marketing Cloud is a combination of SilverPop Engage, Xtify and new features including Journey Designer, Journey Analytics, a single customer […]

Day 2’s opening session continued the theme of “A New Way to Engage” and started with Chris Wong, VP of strategy and Product Management in IBM’s Commerce group. IBM now has 30,000 users in their Marketing Cloud. Chris said that IBM thinks the way for marketers to move forward in the rapidly changing technology landscape […]