Experience Design (XD)

I took my daughters to The Barbie Dream House Experience at Mall of America the last weekend. The experience is a 30,000 square foot life size doll house created with 20 pounds of glitter and 100 gallons of pink paint.

One of the daily & major tasks of a front end developer is to write HTML prototyping. And when it comes to writing reusable, editable and modularized html for a large enterprise application, we are often lost as to where the different fragments of code are and a small change made to a div classname […]

As a B2B marketer with a previous organization, I was tasked with consolidation of websites for my division. My CMO set the goal of having a unified brand experience for the entire company and my division was the first to adopt the “one-company” brand.  To provide a bit of context, my organization was a large […]

Creating universal solutions is the goal, but in the global internet we all have different needs. Some languages need more space than others for all the characters to convey the message. A good example of this is the English phrase “Gifts and Apparel” in German “Geschenk- ind Bekleidungsartikel”, 32 characters compared to 17 for english, […]

In case you missed it, we’ve kicked off our list of retail technology trends you can’t ignore in 2014 and covered Social Commerce and Marketing in our first post. The proliferation of social media, smartphones, tablets, mobile wallets, and wearable technology all made headlines in 2013. These converging technology trends have helped formulate the Age of […]

Earlier this year, Google had launched +Project Glass contest and offered a unique opportunity to experience Google Glass in-person. I entered into the contest as well and my submissions can be found here. Approximately eight thousand winners were selected and I was not one of them. Recently, I received an email from “Glass Support” with an invitation to […]

Consumers will continue to dictate investments in retail technology next year (this is not a surprise really) to satisfy today’s “smart shopper”. To keep pace with new customer demands like “click and collect”, mobile couponing, showrooming and geo-targeting, personalized recommendations and other customer experiences to support omnichannel retailing, brands will rely on three key investments […]

Enlighten was acquired by Perficient Digital in December 2015 When Enlighte (now Perficient Digital) embarked on a redesign project for Jimmy John’s Gourmet Sandwiches, it was a little bit daunting.  It would be a massive undertaking, with Enlighten leading other vendors in combining multiple sites and platforms into a unified user experience for a brand […]

I have been following the rollout of the federal governments HealthCare.gov website and the subsequent healthcare exchanges. I have been reading many articles outlining the challenges that the team has faced with such a massive implementation, in a limited timeframe. There are many lessons to be learned from the HealthCare.gov story, but I would like […]

Inspiration is something that I think any creative person occasionally struggles with. I recently traveled to California and at my first stop, Yosemite National Park, I immediately felt inspired and humbled by all the amazing things surrounding me. I thought about all that we can learn from nature and how it relates to what I’ve […]

I am currently in the middle of the car buying process. The one upgrade that stops me every time is the navigation system. I love the idea of having it integrated into my car, but the $2,000 price tag that often comes with this upgrade seems utterly ridiculous given where we are with technology today. […]

  Marissa Mayer has been making headlines across the web for her efforts in trying to turn around the Yahoo! brand. In February a memo was sent to all remote employees telling them to report to work…in an office. In May, the internet was buzzing with the purchase of Tumblr. This month, Marissa Mayer was […]