Good UX Means Good Business
In a world where technology is rapidly advancing and user expectations are rising, it’s no longer enough to have an average user experience; to delight your users and surpass your competition you must strive for the exceptional.
I took my daughters to The Barbie Dream House Experience at Mall of America the last weekend. The experience is a 30,000 square foot life size doll house created with 20 pounds of glitter and 100 gallons of pink paint.
It uses RFID technology to create a interactive adventure through Barbie’s Dream House. Guests swipe their bands to interact with touch screens, projectors, photo vignettes and Barbie’s virtual closet. I was impressed with the use of technology, the execution was excellent and overall they created a good interactive experience. My children, of the iPad generation, became bored with the technology kiosks quickly. The analog interaction and general exploration of the physical environment held their interest the longest.
That day my children showed me that sometimes what we think is cool and interesting is not always that engaging. This got me thinking about simple design, how it can be more engaging than complex design. Complex design can be interesting and a challenge to create but often just becomes convoluted. Amazon has a complex and vast catalog of products, they created a simple search and filtering interface to address this rather than creating a complex navigation menu. Simple design can sometimes take a longer road in creation as well as final engagement. I am not suggesting we go back to analog anything but rather that we deconstruct the convoluted systems, flatten them out and make them simple and ultimately more engaging.
What are some of your favorite examples of simple design?