Experience Design (XD)

We know the frustration all too well… The goal is to build websites and web applications that are cross-browser compatible and provide a similar experience across the board. Unfortunately, when new CSS functionality comes out, we get stuck between having to wait for browsers to adopt it in unison, which can take a few years or […]

Our recent website redesign for internationally recognized cultural destination The Henry Ford has been awarded a MUSE Award by the American Alliance of Museums. The site, which launched earlier this year, took Silver in the Online Presence category. The Henry Ford, in Dearborn, Mich., is the largest indoor-outdoor museum complex in the United States. It […]

Has your company been wanting to redesign its website, but can’t agree on the best course of action? Let’s say you hire the best designers in town to give your site an entirely new look and feel. It looks great, but does that mean it’s going to make you more money? Not necessarily. Companies like […]

There were many great concepts and strategies presented at this year’s B2B Online conference in Chicago, but one of the recurring points was that B2B eCommerce needs to look a lot more like B2C eCommerce. This need could partly be due to the rise of millennials in the workplace (50% of B2B buyers are now millennials). […]

Part 2 in this series talked about defining the purpose for resolving UX debt. Why do your designs matter to you and your business? This post will suggest ideas for the next step: assessment. What needs to be done to improve your designs? Nothing fancy. Just a map of where you are and where you want to go.   Assessments are categorized […]

In order to prioritize your conversion optimization plan, we need to prioritize how to begin your A/B testing strategy. In order to do this, we need to figure out where what and why. Understanding the where what and why will help you prioritize the most important areas of opportunity on your website. In this post, […]

We all know how important it is to gather user feedback during the discovery and development phases of a project. Taking the time to determine business requirements seems to be a standard practice when planning large-scale development projects. What are the business goals? How much will it cost? What are the technical requirements? How long […]

On Saturday February 20, 2016, 57 cities in 28 countries all over the globe celebrated an annual meeting of information architects, content strategists, user experience designers, developers and students. This year’s theme was “Information Everywhere, Architects Everywhere.” The thought is that information is pervasive and it is “architected” by people everywhere whether or not they […]

Part 1 of this post shared some ways that I’ve seen user experience debt burgeon from projects. This includes all manner of usability flaws and poor experiences. Here, Part 2 offers a strategic framework for addressing those problems. It’s divided into the following 3 sections as “Why”, “What” and “How.” Purpose. Why do we want to improve […]

  Without any further ado, let’s count down the top 10 posts from 2015:   Ten | Why You Should Really Put Down Your Cell Phone at Lunch (Really) Cell phones are inserting themselves into our lives, perhaps in places that they just don’t belong.   Nine | Part 2 – What to do about […]

Last week, we announced that Perficient has acquired Enlighten, a digital marketing agency with great expertise and experience delivering digital strategy, user experience, marketing technology, digital media, and marketing analytics solutions. Adding Enlighten to Perficient further accelerates our capacity to help the world’s leading enterprises digitally transform, and we’re thrilled to add another team that couples excellent […]

The weather is getting colder, the days are getting shorter, and it’s once again time to give thanks for all things, large and small, that enhance our lives. As a content strategist and copywriter, I am always thinking about how to make content more useful and engaging. That’s why I’m thankful for the following 5 […]