Experience Management

Adobe is spending a lot of time and effort integrating all the products in the Marketing Cloud.  Paulo Mottadelli, Sr. Manager of Marketing Cloud Product Management walks us through it. Why does open architecture matter?  10% of the features are used by 90% of the users while many features are only used by only a […]

Patrick Tripp and Stephane Bline presented on Adobe Campaign (formerly Neolane) They started off with a video on key information you know about customers like: bought 5 concert tickets is a season ticket holder opened but did not click season renewal How he bought his tickets 2 at the door 3 online Definition: Cross-Channel marketing […]

I made it to Adobe Summit 2014 and my first session is How to build a social program using Adobe Social. This is a technical session presented by Carmen Sutter, Adobe’s Product Manager for Adobe Social and Greg Greenstreet VP Engineering at Gnip. 550 million tweets were sent in one day. Yet, there is almost […]

Why do people support Kickstarter with over $1 billion pledge People are amazing Ideas are the future We are all capable of creating incredible things You see a huge community of people who are trying to shape the world.  Here are a few things that have happened over the past five years. Veronica Mars It […]

Mobile The Marketing Cloud will support mobile app assets.  It’s part of the unified digital assets services within the cloud. This new functionality lets you connect Phone Gap apps to the apps that are in the Marketing Cloud Showed the list of Audi apps Showed the Audi car configurator app which allowed the presenter to […]

Brad Brown, Senior VP REI Digital It’s amazing how much has changed over time. REI is trying to get users online to have a similar to a real and personal experience they might have at an REI store.  REI has a deep loyalty database which can help create a better experience. What are you doing? […]

I’m here with a variety of Perficient folks from our User Experience and Adobe practices.  Their message this year is: Digital has reinvented marketing. Summit helps marketers reinvent themselves. Join us and get the innovative strategies, expert insights, and hands-on experience you need to thrive in a world where everything is digital. Which isn’t bad […]

As I mentioned in my last blog post, the time I spent in the desert with Adobe at the sales conference was incredibly valuable. As the best of breed digital platform, three key themes resonated with me and want to take the opportunity to delve a little deeper into the benefits of the adobe partnership […]

In mid-December, I attended the Adobe Worldwide Sales Conference in Las Vegas. It’s a time when Adobe invites its entire sales organization – along with Adobe’s key partners – to discuss the past year’s performance, celebrate the major sales successes, and layout the company’s sales and product strategies for the next year. As Forrester & […]

Adobe is making a name for itself in the area of digital marketing.  Marketers know that data is necessary to make key decisions and I’m glad to see Adobe providing leadership in this area. When it comes to data about mobile usage, Adobe has published their State of Mobile study on their website, available to […]

On September 12, 2013 Gartner released their latest Magic Quadrant report for horizontal portals.  Overall, the Magic Quadrant hasn’t changed much from last year with the vendors staying in the same quadrant as they were in 2012 (yawn…).  You can see my blog post from 2012: Gartner Magic Quadrant: Horizontal Portals 2012. In the leader quadrant, […]

In doing some research into Adobe CQ5.5, I came across an interesting article that sent me into a new research mission today.  (Whenever I see something new, I just have to research it right then and there.) So I came across this link in Google:  TWITTER BOOTSTRAP FOR ADOBE CQ5.5.  I had no idea what […]