Experience Management

When architecting Google Search Appliance implementations, I am often asked if additional metadata needs to be loaded into the GSA for the project to be successful.  The client is usually considering the cost and benefit of manually or automatically tagging additional metadata for every document. I typically address this question by pointing out precisely how […]

Matthew Rawding, a Consulting Manager with Adobe. talked about how to use Adobe Campaign to create an integrated customer profile.  So what is an integrated customer profile? An integrated customer profile is a main pillar of Adobe Campaign.  Also included in Campaign are targeted segmentation, visual campaign orchestration, cross-channel execution, real time interaction management, and […]

Scott Smith presented a session on video analytics.  Analytics regarding video has been rough to achieve.  There have been few standards and the complexity has been high. Abode has introduced a Video Heartbeat Tracking library where they hope to simplify implementation of video analytics.  They also want to introduce stability into process and help you […]

Marc Blinder, Director of Social Marketing at Adobe and Jon Beeston, Director of New Product Innovation at Adobe presented on the trend of search and social convering.  Twitter is a great example of that where we share but also search. Theme: Search and Social platforms are converging – which  means successful marketers musth have one […]

Christopher Young from Adobe kicked off this session by talking about these top challenges in Financial Services: Compliance – 84% Data Security & Privacy – 82% Difficulty Personalizing – 80% Fragmented Data – 78% Incompatible Marketing Solutions – 74% Three takeaways: You are only as good as your analytics Tom improve the experience, understand your […]

Cedric Huesler @keepthebyte is a Product Manager at Adobe and works on the web content management aspect of AEM.  Cedric demoed 10 new features coming in AEM 6.0, which was announced yesterday.  A new major version (6.0 vs 5.6) for AEM indicates a major architectural change in the product.  Adobe expects the new architecture to […]

There is a lot of buzz around attribution.  In this session, Sid Shah from Adobe spoke about the following topics as it relates to Attribution and your Media Mix by looking at the following three items: Choose the right model Attribution does not equal Media Mix Media mix models should be realistic and predictive For […]

In a different session one of the speakers said there is a fine line between understanding customer sentiment and being creepy. To get insight, you have to monitor what they say, what the do on your site and others’. But you don’t want to go too far and cross that creepy line. In this session […]

Daniel Hopkins, a Senior Consultant of Digital Strategy and Optimization regaled us with stories about how we could use Adobe Target. Have you ever wondered why optimizing your web site is sub-optimal?    Why is it so hard? Quote: Simplicity is the ultimate representation (Leonardo DaVinci Uncomplicate the Process Optimization: To make the best or […]

By the size of the line to get into this session, I’d say that Digital Asset Management is a hot topic. Elliot Sedegah and Greg Klebus from Adobe shared the top new DAM features in the AEM. First, DAM in Adobe is now called Adobe Experience Manager Assets. Managing digital assets can be a tedious […]

Adobe is spending a lot of time and effort integrating all the products in the Marketing Cloud.  Paulo Mottadelli, Sr. Manager of Marketing Cloud Product Management walks us through it. Why does open architecture matter?  10% of the features are used by 90% of the users while many features are only used by only a […]

Patrick Tripp and Stephane Bline presented on Adobe Campaign (formerly Neolane) They started off with a video on key information you know about customers like: bought 5 concert tickets is a season ticket holder opened but did not click season renewal How he bought his tickets 2 at the door 3 online Definition: Cross-Channel marketing […]