Adobe

Adobe Summit: Top New DAM features for Adobe Experience Manager

The Digital Essentials, Part 3
The Digital Essentials, Part 3

Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.

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By the size of the line to get into this session, I’d say that Digital Asset Management is a hot topic. Elliot Sedegah and Greg Klebus from Adobe shared the top new DAM features in the AEM.

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First, DAM in Adobe is now called Adobe Experience Manager Assets.
Managing digital assets can be a tedious process and the time lag involved delays web site launch. Too often assets are not integrated into social media channels consistently.
Assets range from the Creative Cloud to the Marketing Cloud, so from creating assets to managing and sharing assets to multichannel delivery.
How can we shorten the time to delivery? In the Marketing Cloud, we now have Projects that allows us to manage the life cycle of a project. Inside the Project there is a dashboard that shows the assets, tasks, people, experiences, brand guidelines and workflows associated with the project.
AEM and Marketing Cloud are now connected so assets in AEM are available in both places. Since Creative Cloud and Marketing Cloud are connected, you share assets among AEM, Marketing and Creative Clouds.
Within the asset system, you can now collaborate right from within the asset. This includes annotating video, images and addressing other users in the comment. The annotation notice will take the user directly to the spot in the video where the comment is located.
The workflow process integrates directly with the asset. So while looking at the asset, you can see the workflow. The workflow also shows up in the project dashboard. In the review process, the system will collect the images associated with the project – a photo shoot for example – and you can approve all of the images at one time.
When it comes time to build the experience, the system can create different renditions, including a 360 degree view. You can assign a category to an asset and then rollout the images to your product catalog. If this is a commerce site, the images are then available right on the site.
What about reusing images in social media sites? You don’t want to just send them over to the social team without being able to continue to manage the assets. When assets are shared with the Marketing Cloud, they are available beyond AEM.
Within Adobe Social, there is a Publisher tool that can publish content to Facebook. Hopefully you have guessed that Publisher integrates with Marketing Cloud and can use assets right from there. Unfortunately, those assets get uploaded to Facebook, so they still have to be managed through Publisher.
Here are the presenter’s top 5 new features in Adobe Experience Manager 6:
– Creative and Marketing Cloud connection
– dynamic imaging or automatic renditions
– advanced video that works across devices
– meta data and search
– task and workflow management

About the Author

Mark Polly is Perficient's Chief Strategist for Customer Experience Platforms. He works to create great customer, partner, and employee experiences. Mark specializes in web content management, portal, search, CRM, marketing automation, customer service, collaboration, social networks, and more.

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