Experience Management

Rich Text Editor (RTE) is one of the most common and widely used widgets in a component in Adobe Experience Manager (AEM). Although Adobe provides out of the box (OOTB) RTE functionality, most projects I’ve been on require custom development or configurations. Hence, knowing more about RTE should help you better design a rich text […]

In my earlier post, User Admin Console (Classic UI) & Crashing Browsers, I discussed how business analysts and administrators can make use of queries to debug user and group-related issues in AEM. In relation to that topic, I noticed we have a business requirement to add users to AEM, but we do not have a requirement to remove users […]

The Adobe platform has so much to offer. From campaign and experience management, to digital marketing and an awesome mobile experience, there are few things not to love about the platform. When we think of the benefits that Adobe brings, we (and our clients) very often think of our target customers and the benefits we […]

Project Reactor is a tag management solution that empowers any developer to build, maintain, and update their own integrations into the Adobe platform. This capability gives marketers an app-store-like experience to quickly deploy web technologies, and integrate data to power compelling consumer experiences. At present, Dynamic Tag Management (DTM) is a top enterprise-level activation solution. It […]

It is common for organizations to consolidate on a single Infrastructure as a Service (IaaS) platform, and Microsoft Azure’s strong play in creating hybrid Windows cloud environments makes it a logical choice for many IT departments. Based on Hyper-V, Microsoft’s long-proven native virtualization platform, the Azure platform offerings have grown considerably over the last few […]

In today’s retail, banking, government, education, automotive, insurance, defense and software industries, reaching the consumer and users has gone beyond regionalization and localization of the language of the website. Business and IT managers are under tremendous pressure to deliver content specific to the user without losing the brand value or conversion rate, and while continuing […]

Adobe Experience Manager versus Open Source: simple, right? An open source solution is free by definition, while a product that regularly leads Gartner Magic Quadrants and Forrester Waves is going to cost you millions more, right? Right? Well…no.  Not exactly. I’ve seen enough platform selection exercises and total cost of ownership (TCO) engagements over the […]

I’ve talked about Digital Asset Management (DAM) more in the past 12 months than in the past four years combined. In a way, it makes sense. Digital continues to evolve and become ever more important. Digital channels continue to proliferate. As digital channels proliferate, digital asset numbers explode.  Instead of a few thousand images, you […]

As businesses grow, the number of end users and groups in Adobe Experience Manager (AEM) tends to increase as well. I recently worked with two clients who are synchronizing users and associating users to the groups through the custom sync handlers to CRX (the content repository in AEM). Business Analysts (BA) or AEM Admins use […]

You are probably thinking, how could we possibly tie Adobe Experience Manager and Amazon Alexa together? AEM is obviously great at managing a website and delivering content to several channels, including mobile and kiosk. Amazon Echo is a voice-activated device where we can talk to Alexa and she answers back by playing music and buying doll houses. There […]

Imagine if retailers want to create tailored content — with images, summaries, descriptions, sizes, pricing, and technical specifications. Creating such content takes time, and further breaking it into segments for any device may require more manual processes for each channel. With fluid experiences, it will be much easier to create this kind of customized content […]

As 2016 draws to a close, it’s time to reflect on all that happened with Digital Experience Platforms. Let’s recap the most-read posts for the year: 10 | (Re)defining Enterprise Search Enterprise Search is transitioning to something more broad and powerful. It now means reducing friction in your business operations. 9 | Google Search Appliance […]