Experience Management

“Preserving the status quo is not a strategy.”  That’s how Adobe CEO Shantanu Narayen kicked off the Adobe Summit on Tuesday. He was speaking of digital disruption and transformation in general, but what amounted to a vision statement could just as easily sum up the burgeoning new alliance between his company and Microsoft. The status […]

Today Adobe announced their newest cloud product – Adobe Advertising Cloud – that promises to unify advertising efforts from non-digital to digital channels. Advertising Cloud is a combination of Adobe’s existing Media Optimizer and recently acquired TubeMogul. Main offerings of the Advertising Cloud include: Search management Automated ad buying Creative optimization Advertising cloud includes the following specific […]

When provisioning a new AEM 6.0-6.2 environment, one of the first things you should configure is a TarMK compaction process. This process will remove deleted content from the underlying data store and compress the size of the AEM repository on the disk. This is especially important in the lower environments up front as they will […]

I’m thrilled to announce that I will be presenting at Adobe Summit during the AEM Rockstars session. This session will feature five AEM Rockstars presenting the top-voted tips, tricks and strategies from this year. I will be presenting on using Sling Models to integrate Adobe Experience Manager and the Adobe Marketing Cloud. This talk will […]

Rich Text Editor (RTE) is one of the most common and widely used widgets in a component in Adobe Experience Manager (AEM). Although Adobe provides out of the box (OOTB) RTE functionality, most projects I’ve been on require custom development or configurations. Hence, knowing more about RTE should help you better design a rich text […]

In my earlier post, User Admin Console (Classic UI) & Crashing Browsers, I discussed how business analysts and administrators can make use of queries to debug user and group-related issues in AEM. In relation to that topic, I noticed we have a business requirement to add users to AEM, but we do not have a requirement to remove users […]

The Adobe platform has so much to offer. From campaign and experience management, to digital marketing and an awesome mobile experience, there are few things not to love about the platform. When we think of the benefits that Adobe brings, we (and our clients) very often think of our target customers and the benefits we […]

Project Reactor is a tag management solution that empowers any developer to build, maintain, and update their own integrations into the Adobe platform. This capability gives marketers an app-store-like experience to quickly deploy web technologies, and integrate data to power compelling consumer experiences. At present, Dynamic Tag Management (DTM) is a top enterprise-level activation solution. It […]

It is common for organizations to consolidate on a single Infrastructure as a Service (IaaS) platform, and Microsoft Azure’s strong play in creating hybrid Windows cloud environments makes it a logical choice for many IT departments. Based on Hyper-V, Microsoft’s long-proven native virtualization platform, the Azure platform offerings have grown considerably over the last few […]

In today’s retail, banking, government, education, automotive, insurance, defense and software industries, reaching the consumer and users has gone beyond regionalization and localization of the language of the website. Business and IT managers are under tremendous pressure to deliver content specific to the user without losing the brand value or conversion rate, and while continuing […]

Adobe Experience Manager versus Open Source: simple, right? An open source solution is free by definition, while a product that regularly leads Gartner Magic Quadrants and Forrester Waves is going to cost you millions more, right? Right? Well…no.  Not exactly. I’ve seen enough platform selection exercises and total cost of ownership (TCO) engagements over the […]

I’ve talked about Digital Asset Management (DAM) more in the past 12 months than in the past four years combined. In a way, it makes sense. Digital continues to evolve and become ever more important. Digital channels continue to proliferate. As digital channels proliferate, digital asset numbers explode.  Instead of a few thousand images, you […]