Salesforce

The energy industry comes with its own unique set of factors; deregulation, volatile markets, consumer demand, and investor expectations have increased competition and created new opportunities. Keeping our client’s strategic, financial, and regulatory needs in mind, we are dedicated to furthering the industry, especially as it relates to technology, business optimization, and digital transformation (as […]

It’s impossible to keep up with all the developments and breaking news that surround Salesforce. Luckily, you’ve got us. Here are some of the top stories of the past week. Why Everything You Ever Thought About Salespeople Is Wrong Salesforce set out last year to try to do our part to debunk some of the […]

Newsflash! Customers expect a branded, consistent service experience just about everywhere. (Shocking, right?) While this news is not particularly ground-breaking, the way certain businesses are approaching the customer service challenge is. Customer communities offer a variety of important ways to connect with your customer: you can engage with them, send offers and other helpful information, […]

It’s no secret that Salesforce is a leader the industry when it comes to customer service technology, with many current users looking to increase their investment. According to the Forbes, “61% of service organizations are increasing investments in actionable analytics within Salesforce. Integrating systems, reducing duplicate data entry, and implementing more responsive customer service are […]

Did you hear? The world’s #1 healthcare engagement platform made some exciting announcements at the Healthcare Information and Management Systems Society (HIMSS) Conference in March 2018. The HIMSS Experience After arriving on site, thousands of healthcare professionals approached the convention center and slowly trickled into the vendor hall, ready for the influx of new healthcare […]

New to this blog series? Be sure to start by reading Marketing Cloud Lead Submission (Part 1): How to Build Your Foundation. Now once you have your data and variables defined from your submission, you can process your data to Salesforce. If you are creating a new Lead or Contact, the process is the same (only […]

For many single landing page solutions, the primary goal is generating leads. In this two-part blog series, we will share a process to capture those leads, using AMPScript through Salesforce Marketing Cloud, and then add users to a campaign. AMPScript as a language allows for some great customization options in user experience, plus it’s a […]

Customers often share ideas on their own, but an online customer community can provide a powerful mechanism for inviting your customers to proactively weigh in, and yield more powerful results.   We harnessed the power of Salesforce and the flexibility of Lightning Communities, components, custom page layouts, and themes to easily customize the experience in a […]

With Spring ’18 hitting production last month, we’ve had time to familiarize ourselves with what some are considering Salesforce’s most feature-rich release ever. Among all those features, two really stand out. Here’s what you need to know. Spring ’18 Salesforce Features March You Towards Success Lightning Experience Macros Macros haven’t been on my radar until […]

It’s been very encouraging to see so many companies come around to the idea that keeping employees happy means creating and maintaining an environment in which they can thrive. One of the biggest and easiest ways to do this is to ensure they have what they need at their fingertips through an employee community. Also […]

If you haven’t heard, Salesforce Shield is a bundle of products that Salesforce has put together to help customers meet strict regulatory requirements concerning their data. Salesforce Shield Components Salesforce Shield Event Monitoring Salesforce Shield Field Audit Trail Salesforce Shield Platform Encryption Most successful businesses are not built on a hunch. That’s where data comes […]

Employees are the people who interact with their brands daily. Doesn’t it make sense they would have some of the best ideas? Let Your Employees’ Voices Be Heard Online community platforms, intranets, and other social engagement tools offer a unique way for your workforce to collaborate. But why not also leverage the power of your […]