Adobe

As a marketer, you have more ways to connect and engage with your customers than ever before. All of these interactions across a wide variety of channels translate to being flooded with data about your customers. With all of this data available, only a small percentage of companies have tapped into its potential to move […]

After the umpteenth time of having to check this excellent reference of the cURL commands for AEM to upload a package, I finally thought “this is silly”. So, I created a small script to make it easier to manage packages via the command line. The AEM Package Manager is just that, a small script to help you manage scripts […]

I ran across an interesting blog post by Kerry Reiley on Knocking Down Data Silos To Map The Customer Journey. I’m not going to belabor the obvious problem of silos.  It’s easy to see and no one will gainsay you.   That said, Kerry had two great points about solving the problem with the right data. […]

Adobe Experience Manager Mobile (AEM Mobile) launched in February, and if you’re a non-technical type person like myself, you may be wondering, “What sets AEM Mobile apart from the rest?” You even have potential clients asking you the same question. Here are my top 3 takeaways on why you should choose AEM Mobile as your […]

Over the past decade, personalized marketing has evolved rapidly, and marketers are seeing the benefit. Results include increased conversion rates and sales, greater customer loyalty, and even smarter spend of marketing dollars. Companies that have implemented personalization report a 14% uplift in sales – Econsultancy / Adobe, 2014 Targeting your customers with a personalized experience removes […]

As is often the case when a website is re-platformed, the organic search engine rank for your website dips for a short period of time post-launch. Many customers don’t anticipate this happening and are concerned about the effects on their business. I have read that a normal website traffic dip is between 3-5% when everything […]

I was reading a short blog post by Adobe about IoT and Personalization. That got me to thinking about how different companies think about what the Internet of Things  (IoT) really means.  Here’s a view into Adobe: More and more brands have jumped on the IoT bandwagon. We have an excess of wearables—activity trackers, smartwatches, […]

So you have management buy-in to implementing Adobe Analytics, now what? It’s time to start to ensure digital governance is in place before you implement your Adobe Analytics solution. In the words of the great fictional Peter Parker, “With great power, comes great responsibility”. Building a safe digital governance program can provide a collaborative ecosystem […]

Recently, my colleague Shannon Sumner, a senior technical consultant with our Adobe practice, wrote a quick tutorial on how to use Grunt and Grunt plugins to compile Sass into CSS, minify the CSS, add CSS source maps, merge JavaScript files, minify the JS, and add JavaScript source maps. These terms can send any marketer over […]

Whenever an organization considers moving systems to the “cloud”, the first question that comes up is: “What about security?”  This is an extremely important question and is almost always a showstopper for people new to the cloud.  If you move data to the cloud and don’t consider the consequences of not complying with industry and […]

How effective is your digital marketing? It’s the multi-million-dollar question over which CMOs and Digital Marketing Managers lose sleep. Vanity metrics have typically been the first line of defense to justify marketing efforts to the C-Suite.  You’re familiar with these – things like number of page views, blog comments, impressions, downloads and click-through rates. But […]

Since the beginning of June, Anton Zuponcic and Lynn Brading of Perficient have hit the road for a cross-country tour to showcase our expertise with Adobe Experience Manager Mobile. Our team built a proof of concept (POC) for a patient engagement app called DailyDose. When they came through Dallas this week, I caught up with […]