Adobe

Personalization is key for a number of reasons — one of the biggest is that it quickly connects your customers or audience to your brand. With the ocean of content available today, directly engaging prospects with personalized content and experiences give brands a competitive edge. However, many companies are struggling with how to deliver. For […]

I recently had the privilege to meet with Adobe executives at their Customer Experience Center (CEC) in San Jose, CA where we had the opportunity to talk about the direction of our partnership. While there, I also gained some insights on future product releases. It was an educational experience for sure, and I left there […]

Earlier this year, Adobe announced its acquisition of Livefyre, a platform that helps companies discover, organize, and push out user generated content (UGC) on social media and owned digital properties. In a recent webinar hosted by Adobe, I learned about the value of UGC and got a behind-the-scenes look at Livefyre, part of Adobe Experience […]

Personalization isn’t just another marketing buzzword. At a point in time when consumer demands and expectations have never been higher, brands that deliver personalized experiences and messages have a competitive edge. As a marketer, you understand that when you engage prospects there is a higher probability they will convert to customers. And when customers feel […]

Adobe is taking their industry-leading customer experience suite to Microsoft’s Azure cloud offering.  It’s been a few weeks since that announcement made the news, and it’s still a big deal.  Here at Perficient, we’re home to award-winning consulting practices in both Adobe and Microsoft solutions, so as the dust begins to settle, it only makes […]

Are mobile apps dead? Contrary to what some may believe – and following a recurring theme for digital marketing – mobile apps are evolving. “By the end of 2017, market demand for mobile app development will grow at least five times faster than internal IT organization’s capacity to deliver them.” — Gartner Mobile apps lend […]

Email has been a part of our lives for a long time. Once searching the web and email communication were embraced by the masses, marketers quickly capitalized on this opportunity – a way to establish direct, personal communication with their customers! Of course things have evolved since the early days – brands have to make […]

This is the question that keeps marketing leaders up at night. It’s easy to compile a report that includes vanity metrics –  page views, blog comments, impressions, downloads, and click-through rates. However, to move your business forward and demonstrate how your digital marketing efforts contribute to the bottom line, you’ve got to take it a […]

One common theme prevailed during Adobe Summit 2016 earlier this year — experiences will be the competitive differentiator for enterprises. To stand out among the competition, these experiences start with great content and are powered by data. Adobe is continuing to deliver on this vision for its customers and business partners. During the Shop.org conference […]

Just a few decades ago, marketers dreamed of the opportunity to target individual customers. Fast-forward to today, and it’s a reality. We now live in an always-connected world where customers are creating volumes of data that makes it possible to personalize marketing across millions of devices. 94% of companies realize that personalization is critical to […]

No one has yet to build a time machine to take us 15 years (or even 60 seconds) into the future. It stands to reason that some companies may see predictive analytics as something of science fiction. However, organizations have been putting this to use for the past few years, and it’s gaining in popularity. […]

    Yesterday, we proudly announced winning two prestigious 2016 WebAwards from the Web Marketing Association, one of which, Veritas.com, was built on the Adobe Marketing Cloud solution. Veritas, a newly independent company as a result of a spin-off from Symantec, needed to establish a market presence, and fast. At the time, we were engaged […]