Adobe

2016 WebAward: Outstanding Achievement for Web Development Goes To. . .

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Yesterday, we proudly announced winning two prestigious 2016 WebAwards from the Web Marketing Association, one of which, Veritas.com, was built on the Adobe Marketing Cloud solution.
Veritas, a newly independent company as a result of a spin-off from Symantec, needed to establish a market presence, and fast. At the time, we were engaged with their parent company, Symantec, to replatform their existing web content management system with Adobe Experience Manager (AEM).  Vertitas worked with Perficient Digital because we understood not only the intricacies of design and how it needed to convey their new brand but also do the heavy lifting the implementation required with our delivery teams expertise on AEM.  Their primary objectives for the site launch were:

  • Provide a customer focused website for lead generation
  • Position Veritas as a thought leader and showcase customer successes
  • Enable growth for their already-strong partner relationships

Keeping these goals in mind, we rolled up our sleeves, dove-in and helped Veritas understand how the Adobe platform could support our agencies design and how to systematically approach the required integrations. Veritas had quite a few integration requirements to support their goals such as several customer-related data sources and an interface to their marketing automation platform, Oracle Eloqua, to drive lead generation. The launch of the website was a huge milestone for Veritas and their marketing team.
In a quick conversation with Robert Sumner, principal consultant and leader of the Adobe practice at Perficient Digital he said, “Our hats are off to our team and we are beaming with pride over the launch of this site and the award. We focused on an iterative and agile development process which combined resources from our on-shore, near-shore and off-shore delivery centers. Adding to the mix was our creative agency talent that helped to not just meet but exceed our client’s expectations.  I’m proud of the team, how we worked together and the outcome.”
At the end of the day, Veritas has a new dynamic website that allows their marketers to execute campaigns, manage content and digital assets and update and translate content into multiple languages to support their organization and clients across the globe.

About the Author

I work with our emerging solutions practices to ensure we have a powerful marketing strategy, value proposition and lead the go-to-market streams for the emerging partnerships within Perficient. With over 20 years in B2B marketing focusing on software & consulting , I help businesses optimize go-to-market activities including but not limited to strategic planning, messaging, advertising, collateral, events and content.

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