Adobe

Creating reports to showcase the ROI of your marketing automation platform is imperative, yet many people struggle to report accurately. ‘Out-of-the-box’ reporting in Marketo can be really useful if configured properly, but many people are unsure how to take the standard Marketo reports and customize them to get meaningful data. In our recent virtual discussion, […]

Perficient is excited to announce that CRN®, a brand of The Channel Company, has named Lynn Brading, director of Digital Experience Alliances, and Liz Stuart, alliance director for Emerging Solutions, to its esteemed 2020 Women of the Channel list! RELATED: Perficient Names Andrea Lampert as Vice President of People About the CRN Women of the […]

Email is at the heart of Marketo. Marketing automation loses much of its appeal if there’s no means to communicate those marketing messages. In Marketo, behind every good email marketing communication is a strong email template. You may think that you need to spend days developing email templates in HTML for each email communication, but […]

Before AEM 6.5, we really only had one UI to manage user permissions.  That’s not to say we couldn’t go to the JCR directly and set ACLs, but the user admin screen was just simpler. For instance, take this example from the classic user admin console. Typically, this meant that we would check the root […]

When it comes to establishing a successful marketing automation strategy, you have to know how to gain the most from the records you already have. Your lead data has the power to drive campaign initiatives, budgeting and resource allocation, personalization efforts, message relevancy and can directly impact retention and growth. The Challenge In the most […]

Adobe recently announced the finalists for the 2020 Adobe Experience Maker Awards. This year, the program included former Marketo Revvie and Magento Imagine Excellence awards to add to the vast talent showcasing the “most innovative and successful digital transformations across the entire Adobe Experience Cloud portfolio.” Perficient Magento Commerce client, Benchmade, was selected as a […]

When it comes to your brands’ databases and handling deletions, we typically encounter fear of deleting. In our last virtual discussion, we reviewed the concept of deletions and how they lead to successfully creating an actionable and lean database. An actionable, lean database is where a majority of the database has recently engaged with you […]

In my previous post I talked about how to add service users to the YAML file exported by the AC Tool.  But what if you want to do something else that isn’t currently possible without a recompile? There may be many reasons to create a custom file, the reason I did it was to include […]

A big question for many brands and their marketing automation strategy is, “Why your scoring model is causing friction with sales, and what you can do about it?” Our team recently held a virtual discussion on how to deploy a scoring model for the first time, tips and tricks on optimization, and how you can […]

In my last post, I showed you how to create your YAML output files.  By default, these files do not contain any user information, however, the tool does give you a pretty easy way to include these by using an OSGi configuration.  The only drawback to this approach is that you can’t change it without […]

Keeping permissions in sync across environments is an issue for most organizations.  In AEM, you can export permissions using packages but this becomes a tedious process if you need to do this on a regular basis. I won’t say that the AC Tool solves the problem completely but it’s a good place to start.  In […]

In a previous blog post, I expressed how excited I am to be presenting at Adobe Summit as a finalist for AEM Rockstar 2020. As you know, Adobe Summit has gone virtual due to the COVID-19 pandemic. That also meant that, and to my dismay, the in-person rockstar session was cancelled. But fear not! because […]