Healthcare

Mergers and acquisitions happen frequently in healthcare so the CVS-Aetna mega deal may not have been a shock to many in the healthcare industry. The $69 billion deal would combine the drugstore giant with one of the biggest health insurers in the United States. If approved by the companies’ boards and federal regulators this consolidation […]

I doubt you’d be surprised to hear that the US healthcare system is not in great shape. News reports remind us often that the $3.5 trillion behemoth is the world’s largest and most costly—and yet far from the most effective. The US spends twice per capita on healthcare compared to other leading economies, even as […]

Digital marketing has completely redefined how businesses reach their audience, and this is no less true for the healthcare industry. In their most recent #AdobeChat, Adobe discussed “Digital Marking in Healthcare” with special guest Daniel Klco of Perficient Digital. Here are some highlights from the discussion. How has digital transformed the healthcare landscape? The general […]

Here at the American Health Insurers Digital Experience Conference (AHIP), Jeff Cribs of Gartner and Ang Sun of Cambia Solutions gave an interesting presentation on AI trends to Watch in 2018. Example: the imageNet large scale challenge. Over the last 7 years it’s improved. in 2010, there was a 30% error rate. Today, Microsoft and […]

Starting around Thanksgiving and continuing into early January, it’s common to see noticeably lower traffic to your digital channels. This problem isn’t unique to healthcare. Unless you’re a holiday-themed company or you market and sell holiday gifts, your organization likely will feel the pain of the “December dip.” In retail industries with ecommerce options, it’s […]

Employees are using mobile devices more than ever before and are likely accessing important information from intranets via tablets and smart phones. This creates a number of challenges when intranets have been designed for optimal use with desktops resulting in a poor user experience and low adoption for employees accessing intranets via mobile devices. Mobile […]

The state of uncertainty in the health insurance marketplace makes preparing for 2018 a challenge. Rather than sitting back and waiting to see what happens, health plans that recognize the ongoing need to transform their business models and embrace the shift to B2C will be in the driver’s seat. This B2C shift makes consumer insight […]

As we head into 2018, many of us are trying to align our marketing goals with our organization’s strategic plan and subsequent needs. And while the majority of companies in just about every industry have delved into the realm of digital, many are looking to take that investment a bit further in 2018. Optimizing digital […]

With so much information in the marketplace today, it is often difficult to distill key parameters for strategic decisions. I enjoy helping people find useful guideposts for making informed choices in technology. The Cloud is a key topic for everyone engaged in today’s strategic IT planning and software solution decisions. As such, I look forward […]

Podcasts are an effective tool to easily engage with a diverse audience of healthcare consumers. Men and women of various ages actively download or listen live to podcasts, and they want relevant, unique content to entertain and educate them on the go. In 2016, 64 percent of people age 12 and older who listened to […]

According to a Business Insider report, companies are going to spend almost $5 trillion on the IoT in the next five years. In fact, according to IDC, in the years to come, the fastest spending growth in IoT will come from the healthcare industry. IoT has a variety of applications in healthcare from smart sensors […]

There are many paths that hospitals offer to facilitate the digital consumer’s transition from lead to patient. Among the most common are: Phone calls Website request forms Self-service, online appointment booking tools And recently, a growing number of text messaging and live chat options In fact, of the top conversion paths, only the self-service online […]