Automotive

When paving your career path, it’s important to find something you love that doesn’t feel like work. Living in Detroit, also known as “Motor City,” long-time industry veteran of the automotive space, Keith “KT” Tomatore fully embodies this sentiment as Perficient’s Global Automotive Lead.   KT is a transformational automotive leader who propels global companies […]

Why aren’t we helping your company accelerate your business outcomes? At the size of over 7,500 teammates throughout the globe, the sun never sets on Perficient. We consistently deliver results onshore, near shore, and offshore for 7 out of the top 10 global OEMs, and we have long-term partnerships with 95% repeat business rates that […]

In today’s fast-paced tech landscape, harnessing the potential of artificial intelligence (AI) alongside robust programming languages like Java and dynamic web frameworks like React has become essential for building cutting-edge applications. I plan to explore how this trio of technologies can work together to create powerful, intelligent, and responsive software solutions. The AI Revolution: Though […]

Here’s what legacy car manufacturers and dealers should take away from our recent study about what works for car buyers in Tesla’s approach.   As a disruptive leader in the automotive industry, Tesla owns approximately 60-70% of the current EV market share. That dominance is expected to decrease as legacy auto makers offer more model […]

The overall EV market is quickly gaining momentum as governments worldwide push for a future with net-zero emissions and automakers rev up production to meet growing demand. And demand is indeed growing. In the first quarter of 2023, the total EV market share increased to 7.2% of total sales, representing a 50% jump year over […]

Recently, I went to have lunch with a service technician friend at a Ford dealership. When I got to the service area, he was sitting in a Ford Explorer and had a computer out running diagnostics. This struck me as so much different from the job I remembered him doing when we were in high […]

Today, millennials represent 32% of the automotive market shoppers, and by 2030, that number will increase to 50%. Soon, half of all automotive shoppers are folks who have depended on computers for most of their lives. Because of this huge shift, millennials are not likely to respond to the same marketing strategies used to target […]

For many, the idea of AI in the automotive industry brought up images of autonomous (self-driving) vehicles. These vehicles are certainly one of the more visible applications of the technology, but there is so much more behind the scenes and under the proverbial hood. AI and automation have become essential in the design and production […]

All eyes are on the automotive industry as the great electric vehicle transformation is sweeping the United States. With an administration that is pushing big goals for EV adoption by 2030, and consumer demand ramping up for the latest vehicle technology, OEMs and dealers are scrambling to ensure they stay on top of the game. […]

If you’ve been paying close attention to the automotive market lately, specifically the electric vehicle market, you will have noticed that OEMs are beginning to invest in battery production as a critical component of their overall electric vehicle transition. Most notably, they are doing so within their own borders. This begs the question: Why would […]

Personalization in the automotive industry is something that every OEM is actively thinking about and working on right now – and I’ve covered this trend in its most birds-eye view form when it comes to personalization at scale. With new technology such as AI and machine learning accelerating, it is table stakes for OEMs to […]

One great consumer convenience is the OEM mobile application that allows consumers to manage their vehicles and accounts right from their smartphones. These apps are becoming standard operating procedure for most OEMs. On my Ford app, I can access important functions like locking and unlocking, locating my vehicle, remote starting, and real-time diagnostics. We’ve come […]