Commerce

  Prior to the digital age, manufacturers and suppliers produced thick, printed catalogs, employed armies of sales and account managers to build relationships and close deals, and staffed backshops and warehouses to deliver on their customers’ needs. Today’s B2B commerce transactions typically involve multiple organizations and cover a complex range of applications that enable organizations […]

With the holiday season upon us, it’s time to talk about how you’re going to optimize your PPC ad copy to draw holiday shoppers to your site. Promotions and sale messaging are widely utilized to compete with the rest of the paid ads listed on the same results page. However, if you’re going to offer […]

I’ve posted many articles about utilizing remarketing audiences to improve your Adwords account including How to Increase Adwords PPC Bids for Past Visitors to Your Site and my recent post on How to Improve Adwords Metrics with Audience Targeting. I have always lamented that Bing Ads doesn’t offer the same targeting abilities to reach past […]

In my last post, I discussed the different options for audience targeting in Adwords. As you begin setting up those targets, keep in mind these key tips to ensure you set yourself up for success! Have a strategy. Don’t just pick random audiences without a strategy as to what you want to do with them. […]

PPC ads are a great way to get in front of one of the most qualified audiences you can find – I mean, they’re literally searching for you! However by utilizing audience targeting, you can make your PPC strategy even more targeted and focused on the most relevant audience possible. For most e-commerce websites, adding audience […]

IBM Commerce and Silverpop launched a new product this year to the general public: The IBM Marketing Cloud. This flagship product alters the way organizations can engage with their customers and is built to personalize and automate engagements across all channels. One of the key components of the cloud is mobile which enables organizations to […]

I recently wrote about the new Bing-Yahoo search agreement and how PPC advertisers now need to transfer Bing Ads accounts over to Yahoo Gemini and manage both in order to continue displaying ads on Bing and Yahoo for all possible searches. As I have been doing just that for my own clients, I’m discovering that I’m […]

In a recent blog post, Taylor Rhyne, wrote about how B2C marketing is more advanced in some ways over B2B marketing. On Tuesday, October 6, in a joint webinar with Perficient’s David Hess and Insite Software’s co-founder, Brian Strojny, you will have a chance to learn why customer experience management needs to be a keystone of […]

Personalization has been top of mind this year in every industry. As patients, we want to feel comfortable visiting our doctors and pharmacies knowing that they have are best interests at heart and personally know what we need.  Tienda Diabetes, a leading healthcare provider in Mexico, is partnering with IBM to bring these types of personalized […]

In an effort to speed up browser load times, Chrome has decided to block Adobe Flash ads by default. This change went into effect on September 1, 2015. If you are currently running Flash display ads in your Google Adwords account, be sure to update those ads to HTML format as soon as possible to […]

The age of the connected consumer has rapidly changed many industries (especially retail) as their demands and expectations evolve and rise to the highest of standards. Retail organizations know that connected consumers use the power of information to drive prices down, demand a high level of service and expect personalized experiences. In order to obtain […]

My colleague Heather Bowman recently wrote about mobile trends in B2B selling on our IBM Blog: MCommerce in the B2B World A recent study done by Regalix found that a lot of B2B companies are looking to focus on development of mobile websites and apps: The study also demonstrates what their top priorities are for the […]