Scott TaylorTechnical Consultant

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These Days Fingers Do The Talking

Of Mice and Touch Devices: A Google Tag Manager Story

As a technical analyst, I was working closely with a client to ensure they were tracking the most important parts of their website. Here was our solution: The client’s request: Track the bottom navigation on the website that only appears on a mobile device using Google Tag Manager (GTM). Sounds fairly standard. Inspect some elements, […]

What is Analytics Architecture and the Perception of Links?

Links on a web page started off so easy in the beginning days of the interwebs. A simple HREF with maybe a TITLE or a CLASS and you were good to go. Fast forward to today, where everyone wants to track every little thing on a web page and across web pages and domains, including […]