Perficient Author

What kind of content should you put into your social media campaigns? There are no simple answers, but if you

The mobile phone is quickly becoming the new must-have accessory as consumers start to treat their smartphones as a virtual extension of their bodies. For most of us, if we’re honest, the smartphone is quickly replacing our short-term memory, but that’s another topic for another day. It’s no surprise with smartphones accounting for 40% of […]

I’ve collected my top 13 tips for successfully managing your brand’s Facebook presence. Yesterday, in part I of my post, I detailed my first six tips. Today I’ll share the rest. 7. Be curious: Ask questions There are two types of questions that accomplish three things. The first is fan engagement questions. They can be […]

Launching your brand’s Facebook page can be scary. Was it truly the right move? Will it pay off? Will anyone “like” us? Will enough people “like” us? You have the ability to make all of those answers be “yes.” If you’re asking these questions, I’m assuming you’ve already sold the value of Facebook to your […]

Both Web Analytics and Business Intelligence attempt to tell part of a story, one in which a visitor becomes a customer and everything in between; however, these two disciplines have always presented information separately due to various reasons, leaving out the holistic view so many companies need to gauge efficiency and business value. Since the […]

The thing you figure out fairly quickly when designing for a touchscreen device, like an iPad, is that most of the usability rules you studiously absorbed for the last 10-15 years have been flipped on their heads. The surgical precision of the point-and-click mouse is replaced by stubby-finger pinching, tapping, and swiping. Where once there […]

The other day I went to take my kids to Michigan Adventure, and, of course, they loved everything from the coasters to the go cart races. And, of course, they had the usual park fare, a plate of cheese that appeared to have some nachos sprinkled in and a hot pretzel with enough salt to […]

Contextual awareness is the idea that things that are “aware” of the context around them and behave differently if their environment changes. This term is being used a lot around mobile devices to describe what location-aware phones, or smartphones, and software can do—and it’s a topic that information architects like me are thinking a lot […]

Because jQuery is simply a collection of JavaScript functions, you might believe there’s no difference between them. But, in fact, there is—a big difference

As a social media specialist, I have a professional obligation to jump on board when a new platform launches. But I was skeptical of Google+. Did I really need a new social presence? I was already experiencing a little personal-brand social fatigue. But while researching Google+, something amazing happened—the circles got me. I couldn’t stop […]

The first movie I saw that wasn’t a cartoon was The 10 Commandments. I think I was about nine or 10. There were slaves, pharaohs, parting seas, and the bizarre yet compelling sight of Edward G. Robinson in a striped headcloth with an asp on his forehead snarling, “I give you a God of GOLD.” […]

I’m a firm believer in the power of storytelling, for intentions good and ill. No disrespect to the masses of social media experts who think it’s passe to do anything but hand over the keys to your tweeting consumers, but if there is one thing history can teach us, it’s that we (as a whole) […]