Perficient Author

Written by Luke Cerny I recently had the pleasure of attending Pubcon 2013 in Las Vegas, where my brain was jam packed with a plethora of awesome internet marketing information – a lot of it directly relating my role in managing search engine marketing campaigns. One session, however, stood out from the others – it challenged […]

Written by Brad Martell FULL DISCLOSURE Ok, first off full disclosure I’m a 46 year-old white male and I’m acknowledging that this particular piece of demography may have contributed to my tone on this blog.  Recently I found myself in what I consider to be heaven on earth, or at least one of my personal all-time […]

Written by Jay Ratkowski If you printed every blog post about content strategy, you could build a paper stairway to the moon.  Unfortunately, most of these posts simply advocate creating bulk content and are extremely thin on the strategy aspect.  What’s worse, is there is an abundance of content marketers trying to make a rather questionable […]

Written by Erin Heffernan Understanding the roles digital marketing channels play and how they interact with each other throughout the sales cycle are key components in gaining valuable insights to showing the value added to client-side or agency-led search engine marketing campaigns. As search engine marketers, we can sometimes become overly focused on the last click, […]

Enlighten was acquired by Perficient Digital in December 2015 When Enlighte (now Perficient Digital) embarked on a redesign project for Jimmy John’s Gourmet Sandwiches, it was a little bit daunting.  It would be a massive undertaking, with Enlighten leading other vendors in combining multiple sites and platforms into a unified user experience for a brand […]

Written by Jay Ratkowski There’s a bottomless well of articles out there predicting the future of Google.  Most of them are written by SEOs, so they talk about things like semantic search, personalization, social integration, etc.  Basically, they talk about how search queries and results will work in the future. While this stuff is interesting […]

Inspiration is something that I think any creative person occasionally struggles with. I recently traveled to California and at my first stop, Yosemite National Park, I immediately felt inspired and humbled by all the amazing things surrounding me. I thought about all that we can learn from nature and how it relates to what I’ve […]

Written by Alex Moss E-commerce & Content Management For years most companies looking to introduce or revamp a web presence have had to answer a fundamental question about that presence: “Do we want a content site or do we want an e-commerce site?” But what if they want the best of both worlds? Sure there […]

Written by Jay Ratkowski Despite the implications of the title, I’m actually a fan of display ads.  I realize that most people ignore them, clickthrough rates are atrocious, response rates are equally bad, and as many as half of all display impressions either unseen or viewed by bots.  That’s a lot stacked against web banners, but […]

  I’ll admit, I am not a resident of Detroit nor do I work in the city. I venture into the city of Detroit for the things that bring most metro-Detroiters to The Motor City: music, food, sporting events, and occasionally to be regaled with a tall tale on a crushed green velvet chair at Café […]

As the in-house SEO expert, I’m frequently asked about setting up company blogs. “Should we be blogging?” “What should we include in our blog?” “How often should we post to the blog?” “Does it help with SEO?” And my answer is always “It depends on what you want the blog to do for you.” As […]

Written by Anthony Piwarun We decided to do an in-depth write-up on Search Engine Marketing for our readers. For those well-versed in search engine marketing, in the webinar, you’ll learn: Background on Why is SEM Important for Healthcare Description of the Convergence of Paid, Owned & Earned Media Tried and True SEM Strategies for Healthcare […]