In today’s competitive business environment, customer loyalty is a valuable asset. Retaining an existing customer is far easier and more cost-effective than acquiring a new one. Loyal customers continue to make purchases and act as advocates for your brand, helping to drive growth and improve your reputation. But how do you create and nurture long-term […]
Nutan Mohadikar
Nutan Mohadikar is a technical consultant at Perficient and a Salesforce Certified Developer. She enjoys learning and exploring new techniques and technology.
Blogs from this Author
The Importance of Content Moderation in Salesforce Communities
Content moderation is a key component of online communities, ensuring the platform remains safe, respectful, and professional for all users. While enforcing rules is essential, content moderation is more than just applying penalties or removing harmful posts. It’s about creating an environment that promotes positive interaction, cooperation, and trust among community members. This is especially […]
Optimizing Mobile Experiences with Experience Cloud: Reaching Customers on the Go
Today, customers expect to interact with businesses anytime, anywhere, and on any device. With mobile usage on the rise, businesses must ensure their digital experiences are optimized for mobile. Salesforce Experience Cloud helps companies create personalized and branded digital experiences, but these experiences must be mobile-friendly to meet customer expectations. Why Mobile Optimization Matters Over […]
Security and Privacy in Experience Cloud: Best Practices for Protecting Customer Data
Why Security and Privacy Matter Security and privacy are not just best practices but legal requirements when handling customer data. Regulations like the General Data Protection Regulation (GDPR) in the EU, the California Consumer Privacy Act (CCPA) in California, and other global privacy laws mandate that businesses protect the privacy of individuals and ensure their […]
Maximizing ROI with Experience Cloud: Best Practices for Analytics and Reporting
In today’s digital world, businesses are increasingly turning to Experience Cloud to create personalized, engaging experiences for their customers. But launching an Experience Cloud platform is just the first step. To ensure you’re getting the most value out of it, you need to be able to measure its performance. That’s where analytics and reporting come […]
Personalization to Boost Customer Engagement
In today’s digital age, personalization is key to keeping customers engaged and satisfied. Salesforce Experience Cloud offers various features that allow businesses to deliver tailored experiences, making customers feel valued and enhancing their connection with your brand. Here’s a simple guide on how to leverage personalization to boost engagement. 1. Personalization: Creating Tailored Experiences Personalization […]
Setting Up and Customizing Experience Cloud
Access Salesforce Setup Before you begin working with Experience Cloud, ensuring that the right people have access to the right information is critical. Log in to Salesforce with administrator credentials. Open the Salesforce App Launcher and search for “Experience Cloud.” Click on Experience Cloud to open the setup page and begin managing your communities. Create […]
Experience Cloud Key Features
What is Salesforce Experience Cloud? Experience Cloud (previously called Salesforce Community Cloud) is a tool that helps businesses create websites and apps where different people like customers, partners, and employees. It allows companies to create branded communities, portals, websites, and application, all while leveraging Salesforce’s powerful CPM capabilities. Key Features and Benefits of Experience Cloud […]