Mark Traphagen

We’re eight months into the Google mobile-friendly ranking update popularly known as “Mobilegeddon.” How much has changed? What is the future of mobile SEO? During his recent presentation to Boston-area marketers on “The Future of Digital Marketing and SEO,” Perficient Digital’s (and lead co-author of The Art of SEO) Eric Enge gave his take on […]

Full Transcript Hey everyone, today I’m going to explain how to implement Rel Prev Next tags. They’re the ones that tell Google about paginated sequences of pages on your site. For example, if you have 100 products in one category, and you want to show only 10 per page, you end up having to create […]

On November 10, 2015, about 100 Boston-area marketers, SEOs, and other professionals gathered at a Newton MA restaurant to hear Perficient Digital’s Eric Enge present his insights on “The Future of Digital Marketing and SEO.” The event celebrated the recent release of the third edition of the highly popular book The Art of SEO, published by […]

If your name is John or Joe or Mary or Melissa, you’re probably used to hearing your name called and finding out you weren’t the John or Joe or Mary or Melissa they were looking for. Sometimes that even happens to brand names. I mean, who knew there was another Perficient Digital Something that was […]

Hiring a digital marketing agency can be a major investment of any company’s limited marketing budget. Is it worth it? And how do you find a truly good digital marketing agency? According to a research report from the Society of Digital Agencies the percentage of companies not using outside digital marketing agencies at all rose significantly over […]

There are few personal brands in the digital marketing world more powerful than that of Brian Clark. For that reason, the old cliche “needs no introduction” should apply. But just in case you’ve been hidden under an equally-cliched rock, Brian Clark is the founder and CEO of Copyblogger, arguably the best-known and most successful site […]

Webmasters seem very torn about the ever-increasing encroachment of Google Featured Snippets into the search results pages. A featured snippet (AKA “Direct Answer” or “Rich Answer”) is a feature of Google search which displays a direct answer to a query for information in a box at the top of the results, without necessarily requiring a […]

Is having a personal brand that represents your company brand too risky?  I’m on a crusade. A #PBR crusade! No, not for the favorite ironic beer brand of hipsters. My #PBR is what I call a Personal Brand Representative. I described the role in depth in my post for Moz titled “Personal Brand Punch: Why Your […]

It’s been a great year for Perficient Digital content! Our articles and videos were read and shared by far more people than ever before. Below are several lists that will connect you with our most popular content for 2014: Top 10 Most Viewed Posts on the Perficient Digital Blog Top 10 Most Shared Posts on […]

Do you have a “sixth sense” for great content ideas? In the smash hit movie The Sixth Sense, eight-year-old Cole Sear has a problem. He sees something no one else sees: dead people. Though the boy is terrified by these visions, Dr. Malcolm Crowe, a child psychologist (played by Bruce Willis), helps him to see his ability […]

Are you a freak? “Why would I want to be a freak?” you might ask. New York Times bestselling author and sought-after conference speaker Chris Brogan thinks the freaks shall inherit the earth. In fact, he believes that so strongly, he wrote a book about it. Chris thinks that in our hyper-connected world where almost anyone has […]

Which voice search app – Google, Siri, or Windows Cortana – is best at directly answering questions? We wanted to find out, so we prepared a set of over 3000 questions that could potentially generate a simple answer and asked them to all three apps. For complete test methodology and results, see our article The […]