A big problem in the automotive industry is distrust of auto dealers. This is an issue that is highly discussed but almost never addressed. 87% of Americans dislike car shopping at dealerships. 61% feel they’re taken advantage of while there (Jazel Automotive). I bet this percentage would be even higher if all of these shoppers […]
Blogs from this Author
Automotive Brands are Digitally Cannibalizing Themselves
Digital marketers, working on behalf of the same brand across all three tiers in the automotive industry, are competing with each other. They are driving up costs for each other and providing inconsistent messaging and pricing to consumers. To give you a specific example, let’s use Paid Search marketing, as this is the marketing channel […]
Rethinking the Automotive Website
Auto manufacturers need to rethink their entire approach to their websites. The typical content that every OEM displays on their website is getting stale and boring. Yes, you should still have a vehicle details page, and all the shopping tools that go with it, but why not start including different types of content outside of […]
The Auto Industry is Unique, Marketers Should Take Advantage
Digital marketers in the automotive industry need to take advantage of the uniqueness of the industry. There are two specific factors I want to discuss that make the industry so unique. First, the auto industry is required to report industry-wide sales to the government and the public. Second, its transactions are done entirely in-person rather […]
Marketing to Millennials in Automotive
According to the U.S. Department of Health & Human Services and the Pew Research Center, millennials are defined as those born between the years of 1981 and 1997. That would make those between the ages of 21 and 38 millennials (up to this point in 2019), for those of you looking around the office wondering […]
Automotive Companies Need to Take Back the Online Shopping Space
Why are automotive companies allowing third-party auto sites to control and dominate the online car shopping process? Next time you are sitting on your couch watching TV or online streaming video, pay attention to the automotive commercials. One thing you may notice is that none of them tell you to go to their website in […]