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Melody Smith Jones

http://healthcare.perficient.com

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How Dramatic Shifts in Healthcare Consumerism Impact Pharma Execs

If you haven’t had the chance to bounce over to our Life Sciences technology blog, then you definitely should. My colleague and friend Marin Richeson has been posting some incredibly insightful content that can drive much thought and a lot of conversation about what’s occurring within the part of the industry where creative technology solutions […]

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Court Case That Could Impact Healthcare Social Media in a Big Way

There is some interesting litigation on the dockets that could potentially have some far reaching implications for healthcare social media and the future of healthcare public websites. There was a class action lawsuit filed against Facebook and various healthcare organizations including American Cancer Society, Adventist Health System, BJC HealthCare, and the Cleveland Clinic. The suit […]

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How Healthcare Can Use Data to Improve Patient Engagement [Video]

Earlier this week, I discussed the #1 lesson that the healthcare industry could stand to learn from the retail industry. Namely, this include the use of consumer/patient data to understand, motivate, and incentivize true behavior change. In an effort towards true patient engagement, we can use that data for even more. Really with all of […]

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Connected Health Top 10: #1 A Real Retail Strategy for Healthcare

In this post-reform era of high quality care at a low cost, the healthcare industry has been looking towards the retail industry for strategies used to engage consumers. Lessons learned include how to use the retail setting as a medium for providing care and how to engage consumers outside of the care setting using technology. […]

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3 Patient Engagement Trends to Watch at #HIMSS15

Every year, the week of the National HIMSS conference is marked as the most exhilarating an exhausting week of the year. The exhaustion comes from all that walking. In fact, in this year’s #HIMSS15 Mix Tape, my contribution was that ol’ “I would walk 500 miles” songs from the 90’s. Fortunately, the exhilaration keeps me […]

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Connected Health Top 10: #2 Term “Consumer Engagement” Grows Old

2014 was a big year for consumer engagement. However, the term “consumer engagement” has been bandied about the industry quite fervently for purposes more aligned to financial gains than true patient engagement. As a result, while the industry wants true consumer engagement more than ever, they are tired of hearing the term “consumer engagement”. As […]

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Connected Health Top 10: #3 The Market Driven Patient Portal

Most industry changes leading to patient data access came by way of Meaningful Use. In the future, changes in the patient portal market will be driven by a series of marketplace dynamics. What does the market think of patient engagement? For the answer to this question it is best to refer to a report by […]

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Connected Health Top 10: #4 Telehealth Meets Routine Care

Over the course of a few short years we have seen doubts about the effectiveness of telehealth technology transform into wide-spread adoption of those same technologies. Now that telehealth has proven successful at managing chronic conditions and care in remote rural settings, we will see this trend continue as health systems realize that breaking down […]

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Connected Health Top 10: #5 The Next Evolution of Social Media

Over the course of the short history of Connected Health, there have been a few evolutions of social media in healthcare. These include: 2011 – 2012: Healthcare provider adoption of social media was low 2013 – 2014: Adoption is popular with varied levels of maturity. Focus is on relaying population health messaging and converting unknown […]

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Connected Health Top 10: #6 The Patient Digital #mHealth Platform

Patient mobile health (mHealth) is beginning to move beyond just a “cool technology” and toward more practical approaches for care delivery. According to PEW Research, over 90% of the world’s population has some type of mobile device, which makes mHealth technology an important connection point for both local and global health. This technology will bring: […]

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Connected Health Top 10: #7 Collaborate Across the Care Continuum

At the center of all Connected Health trends you will find healthcare organizations that struggle to provide care and services across care paradigms and organizational siloes. For that reason, there will remain great demand within the healthcare enterprise for collaboration tools that can be used to unite communities of employees that must work efficiently in […]

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Connected Health Top 10: #8 Interoperability Steps Into Limelight

Healthcare organizations are beginning to realize that enabling consumer engagement and population health strategies are not possible unless the capability of effectively and efficiently communicating across care venues and systems exist as well. This is a big ask considering the increasingly complex care continuum that matches patient to care provider. This calls upon Connected Health […]

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Connected Health Top 10: #9 The Real Consumerization of Care

Speaking to patients about money is often viewed as distasteful in the healthcare setting. However, as both national and state healthcare legislation evolve, and the cost of care soars under the weight of aging boomers and patients with multiple chronic conditions, the patient’s dual role as a consumer of healthcare services will become clearer. As […]

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4 Tactics that Drive Successful Enterprise Content Strategy

Last Friday I completed my stint on an enterprise portal (intranet) project for a provider with nearly 60,000 employees. Having a national presence, the organization I worked with has complex internal collaboration needs. While the implementation of such a technology is complex, the content strategy needed considerable attention. It also just so happens that yesterday […]

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How Biofeedback is Set to Transform the Quantified Self

During the Connected Health Symposium last week, I noticed a significant trend that I have since been calling the “next big thing for the quantified self movement”. What is the next big thing in a world dominated by fitness trackers and mobile apps? That next big thing is biofeedback. I gained access to quite a […]

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