The end of Meaningful Use has impacted several trends that will grace us in Connected Health over the coming year. Among these trends we find an increased focus on the clinician experience. The CMS announcement by Slavitt was filled with sentiments such as:
- “…frustration levels are real. Done poorly, measures are divorced from how physicians practice and add to the cynicism that people who build these programs just don’t get it.”
- “…we are committed to building a program that is flexible and adapts around the goals of a provider’s individual practice and population…”
- “We need to introduce a new field of practice improvement science and care delivery science. We need to educate in team-based ways, rather than solitary…”
- “[We need to offer providers the ability to customize] their goals so tech companies can build around the individual practice needs…”
Good UX Means Good Business
In a world where technology is rapidly advancing and user expectations are rising, it’s no longer enough to have an average user experience; to delight your users and surpass your competition you must strive for the exceptional.
What Slavitt is pointing to here is something we have come to realize in the wake of Meaningful Use: If we cannot gain provider adoption of a technology, then we will not achieve patient adoption either. As developers of technology solutions, we must continually understand that it takes more than meeting a list of business requirements (or meaningful use requirements) for a solution to succeed. A solution can have every feature we ask it to have. However, if a solution fails the user, then the solution has failed. It is as simple (and as difficult) as that.
At the center of all connected health trends you will find organizations that struggle to provide care and services across care paradigms and organizational silos. For that reason, there will remain great demand within the healthcare enterprise for collaboration tools that can be used to unite communities of clinicians that must work efficiently in an environment where complex tasks meet arduous clinical and business processes. Enter the bedrock of clinician experience: a singular gateway into a clinician’s digital work by way of a habit forming, and user centric, enterprise portal.
In light of the ongoing evolution in clinician experience, enterprise collaboration technologies, such as those created for DaVita HealthCare Partners, can be used to help employees interact, form relationships, make decisions, and accomplish synchronized work in real time. These actions drive innovation and the likelihood for success in the new world of healthcare.
- 25% of an employee’s time is spent looking for information
- Knowledge workers spend at least 15-25% of their workday searching for information and only half of the searches return useful information
- 45% of employees use the wrong information to make decisions
Within the connected enterprise, care and education take on fluid new forms that are not confined to geographic boundaries. At their core, you find a focus on not only business requirements but also the stakeholder communication needs across the organization as well as the clinician experience that will provide a foundation for effective two-way communication across the enterprise.
Return in Importance of the Clinician Experience (MU release) is just one of the trends we explore in our new guide, The Definitive Guide to Connected Health 2016: 10 Trends You Need to Know. Download the guide to see where this trend falls and to discover the other Connected Health trends healthcare executives must be aware of. In the guide we also provide insights to help organizations not only survive – but thrive – in the age of consumer-driven healthcare.