Michael Porter

Linkedin Pulse had a great article on a recent Gallup Survey showing employee engagement improving by 2% over the past three years. Here’s the incredible market wide statistic: only 32.1% of employees are engaged. That means 67.9% of employees aren’t engaged. While I cannot do the entire article justice (it’s one of the more informative articles […]

I’m at the Argyle Executive CMO Forum in Atlanta. They focus on best practices in B2B marketing and have some great topics and content. This session focused on strategic marketing and cultural change. Jones Lang LaSalle speakers had some great success thinking strategically: Who Ray Bouley, Executive Vice President of Marketing and Communications was interviewed about […]

I’m at the Argyle Executive CMO Forum in Atlanta. They focus on best practices in B2B marketing and have some great topics and content. This session focused on strategic marketing and cultural change. Jones Lang LaSalle speakers had some great success thinking strategically: Who Ray Bouley, Executive Vice President of Marketing and Communications was interviewed about […]

Engadget has an article about the end of a decade long patent war between Microsoft and Google.  This is good news at a variety of levels.  As the article note, they both finally realized that most of the arguments are about moot points where the cat is out of the bag.  My favorite part is […]

I’ve come to the conclusion that digital transformation is like peeling an onion. There are so many layers and pieces. You have to get a lot of pieces right including: Customer Insight Strategy: no transformation can work if your fundamental business strategy is a failure Design processes Enabling technologies (admittedly huge) Measurement Operations Culture I […]

I’ve come to the conclusion that digital transformation is like peeling an onion. There are so many layers and pieces. You have to get a lot of pieces right including: Customer Insight Strategy: no transformation can work if your fundamental business strategy is a failure Design processes Enabling technologies (admittedly huge) Measurement Operations Culture I […]

I attended a great session at Dreamforce where GE Money and Webster Bank talked about their digital transformations. It’s a good view into how our digital world and ever-increasing expectations impact every industry. Banks must adapt or die in a digital world – Financial Times August 2015 The whole banking model is changing beneath our feet. […]

As you think about your digital transformation, it’s good take a step back and review what other companies are thinking about or doing in their quest to “go digital.” McKinsey released a survey of 987 global executives and their thoughts on this. I like both the insights in the data and McKinsey’s take on the […]

The App Cloud is about customer success. Today’s Dreamforce session started by introducing Bosma Enterprises, a non-profit for the blind and visually impaired. They are end-to-end Salesforce, and it’s all accessible to the visually impaired. The next project is to bring a telecom platform that can be maintained by the blind and visually impaired. Visit bosma.org […]

Everyone knows George Zimmer of Menswear fame and his “I guarantee it” commercials. After leaving Menswear, he’s back with a new startup and ready to revolutionize retail. It’s the first ever B2C platform powered on Salesforce from end-to-end. It started with a video for Generation Tux. The total Tuxedo market is 10 million rentals a […]

Marketing Cloud CEO Scott McCorkle discussed how customers like McDonald’s, Precor, Mattel, Room and Board, and AT&T are cultivating 1-to-1 customer experiences across Sales, Service, Community, Analytics, Platforms, Apps, and the Internet of things.  Keynote Scott McCorkle kicked it off. The theme is the “Dawn of the Digital Marketer”. Radian6 and Buddy Media are now […]

In the Dreamforce session I blogged on How Smart Brands Use Digital Marketing, the presenter also highlighted a video from L’OREAL. The presenter highlighted that L’OREAL engages their users with the Makeup Genius mobile app in a truly innovative way. I found that video and have embedded it below for your viewing pleasure.