Mark Gehman

Blogs from this Author

Adapting a new model of the brain to digital experience

Carol Rozwell, VP Distinguished Analyst at Gartner provided insights into her research on human brain activity and how this knowledge can be used to help increase digital experience in the solutions we deliver at the Gartner Portal, Content and Collaboration Summit last week. She answered to key questions. What does recent research teach us about […]

#GartnerPCC Keynote Highlights Engagement, Digital Workplace

Gartner PCC Conference Keynote: Deliver Excellent Engagement Through Mobile, Social and Analytics Jeffrey Mann and Susan Landry set the tone for the Gartner PCC conference this week by speaking to the digital workplace of the future. In their keynote on Monday, they encouraged attendees to think beyond managing systems and focus on finding a deeper way […]

Steps to fully realize the promise of DX

CIO and CMO convergence has been mentioned by many esteemed thought leaders as the key driver to digital marketing (DX) success.  At Perficient, we very much agree with that statement.  See below for a few great examples: https://blogs.perficient.com/microsoft/2013/10/the-blurring-line-between-cio-and-cmo/ https://blogs.perficient.com/portals/2013/12/09/cmo-and-cio-need-to-work-together/ We also believe that the age old adage, “you can lead a horse to water, but […]