This past week was one to celebrate for the Perficient DXP team, as Sitecore awarded us their CDP & Personalize Specialization. Sitecore takes certification seriously and only recognizes partners with a Specialization if they have proven a deep understanding of the products and a track record of success on relevant projects. The CDP & […]
Lisa Hunter
Lisa is a strategy leader with nearly 20 years of digital and content marketing experience across leading Digital Experience Platforms and marketing technologies.
Blogs from this Author
Saying “Goodbye” to Google Optimize & “Hello” to Better Experimentation
Google’s announcement of the upcoming retirement of their Optimize A/B testing product took me by surprise. In my mind’s eye I still see experimentation as shiny and exciting technology. I’ll blame this on the finesse of leading software providers, who have adeptly added sophisticated testing and personalization capabilities over the years, right in line with […]
Built to Scale: Harnessing Your CMS for Growth
Choosing the right CMS and technology partner can help you plan for the challenges of growing your business. Being prepared for the evolution of your customer’s expectations can give your company a sustainable competitive advantage.