Journey mapping is an exercise that helps organizations understand customer pain points and plan a positive experience accordingly.
Jill Grozalsky
Jill Grozalsky is an award-winning digital marketer and expert in personalization, user segmentation, testing, and comprehensive marketing strategies. Jill helps her clients deliver the best customer experience possible. She helps clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth from digital assets. In addition, Jill works with clients to develop data-driven segmentation strategies across technologies to help drive personalized engagement while building brand loyalty.
Blogs from this Author
I is for Immersion Workshop
Make sure to get your project off on the right foot with an immersion workshop to discuss goals, users, requirements and more!
H is for Heuristic Analysis
To deliver a positive experience for your visitors, it’s important to make sure you are resolving usability issues
G is for Goals
Goals give insight into what users want/need to achieve, and also serve as a measurement tool for how users are engaging and if the experience we have delivered is helping them accomplish their job-to-be-done.
F is for Funnel
Funnels are representations of the journey that prospects go through from first contact with you until a completed purchase.
E is for Engagement
Knowing about a users engagement helps us understand their “readiness” and can inform messaging strategies.
D is for Data
Data is one of THE most important factors when it comes to strategy and marketing. Data helps to inform the plan for engaging and delivering the best customer experience through digital channels and assets.
C is for Conversion
Conversions are actions that users take on calls-to-action and are critical to informing how well your site and content are performing.
B is for Behavior
What is behavior and how can we use it to make informed decisions for strategy and marketing? Let’s take a look.
A is for Audience
Audiences drive strategy and marketing efforts, so understanding why audiences are important and how we learn about them is a critical first step for all marketers.
The ABCs of Strategy and Marketing
If your head is spinning from the marketing jargon out there, then this blog series is for YOU!
Tackling the Digital Transformation Mandate
Digital transformation has been a hot topic for over 8+ years, yet organizations are still struggling with the concept. Alignment and communication are key to taking advantage of the new opportunities that technology provides.