Jay Gaines

If you’re reading this, chances are you’re a human being. You’re always human; 24 hours a day, 7 days a week, 365 days a year. This is an indisputable fact. So why don’t companies market to you in a human way? Marketing to people as customers and users can be effective, but remembering that people […]

Think of your brand as a person, trying to forge a relationship with your customer. First impressions count. Consistency counts. Friendships are built off of authenticity, and knowing what to expect from an interaction. Your brand – and the experiences you provide that reinforce that brand – is what allows you to build relationships with […]

Some companies make the mistake of believing that perception of their brand is completely defined by their brand identity–the logo, typefaces, colors, voice, imagery, etc., they have chosen to represent themselves. In reality, your brand only gives half of the picture. Your brand tells how you would like to be perceived, but it’s your customers […]

The relationship brands have with their customers is becoming more and more complex. Constantly changing technology, shifts in how customers interact with your brand, and the role that brands play in our everyday lives translates into brand behavior that doesn’t always meet customer expectations. Aligning your brand to your customer’s expectations is priceless. However, if […]