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Eugene Sefanov

Director, Industry and Regional Marketing

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Innovation And Digital Are Changing Life Sciences

The industry continues to flex its muscle when it comes to innovation through the use of digital technology. While life sciences companies over the years have tended to be laggards in this respect as compared to other industries, they’ve really come to understand the importance of using digital technology. It’s a necessity. It’s an integral […]

Collaboration Helps Advance Energy Industry

Energy companies continue to collaborate with other organizations to further research. For example, Shell recently opened a mobility research center at Tsinghua University in China. According to a company press release, “This new centre will focus on developing solutions for the automotive sector, including the development of high-efficiency lubricants and additives; cleaner use of conventional […]

Top 5 Pharma & Medical Device Blog Posts From January 2018

Now that February is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in January – they’re ranked in order of popularity, with number one being the most viewed piece. [Guide] 2018 Pharmaceutical And Medical […]

C-Level Perspectives On Human Labor In Financial Services

Machine learning, artificial intelligence (AI), and cognitive computing are all hot topics in the industry. When discussing these subjects, questions revolving around the impact of AI on human labor typically come up. Vikram Pandit, the former CEO of Citigroup, was recently asked what the banking sector might look like in the future. He said that […]

Innovation Steams Ahead in the Energy Industry

Over the years, the industry has found better ways to drill for oil. That’s very important because the world consumes approximately 97 million barrels of oil per day. Of that amount, the U.S. uses 19 million. However, since the U.S. produces 12 million barrels, it net imports. The market is roughly balanced in terms of […]

Digitalization Will Help Telecom, Cable, and Satellite Win Big

As it stands, the outlook for broadcast, cable, and telecommunications providers looks very bright. In a Q3 2017 earnings call, John J. Stephens, senior executive vice president and chief financial officer of AT&T, said: “We continue to track well against our full-year guidance, and we continue to invest for the growth of our business and […]

Building Better Safety Profiles With Real-World Data & Evidence

The use of real-world data has exploded in recent years and will continue playing a crucial role in 2018. Almost every major pharmaceutical and medical device company conducts real-world studies to build better safety profiles for their products, as well as support initial study findings. Real-world data can come from a variety of sources including […]

Comcast and the Industry’s Desire to Be Most Relevant

A look at how one of the nation’s largest video, high-speed internet, and phone providers came to be shows just how far the communications (i.e., cable, satellite, telecommunications) sector has come. After all, the rich histories and legacies of many companies have made the industry what it is today. Brian Roberts, chairman and CEO of […]

Public Awareness & Education Campaigns Essential In Pharma

One of the biggest trends in the industry is the continuation and proliferation of public awareness and education campaigns. For example, most healthcare experts agree on and believe in the importance of prevention. Yet, convincing patients and caregivers that vaccination is one of the best forms of prevention is difficult. Instead, people wait until they […]

Oil & Gas Remain Incredibly Important

During an interview last year, David M. Rubenstein, president of The Economic Club of Washington D.C., and John S. Watson, chairman of the board and CEO (retiring February 1, 2018) of Chevron, discussed the antipathy that exists toward oil and gas companies. It’s true. Consumers typically do not tout their excitement about oil and gas […]

A Look At Customer Service In Financial Services [With Case Studies]

Data and technology play a significant role in the future of finance; however, many tried-and-true best practices are still critical for winning (and keeping) customers. We have seen an incredible change in the financial services industry, especially as it pertains to the customer experience. Whether through robo-advisors, better user design, or chatbots, customers have become […]

[Guide] 2018 Cable, Satellite and Telecom Industries Outlook

Using the insights we’ve gleaned from conversations with clients, perspectives from industry executives, and statistics from market research reports, we have prepared a guide that describes the current state of the communications sector. Use it as a barometer to measure the impact of your own activities and initiatives. How do you compare to your peers? […]

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