Clinical trials face long delays and, in some cases, are even cancelled because too few subjects are enrolled. Sponsors and CROs have different recruitment strategies, from advertising through mainstream media (although this practice is not as widespread you’d think) to the use of mobile and digital applications. But, one of the most effective ways […]
Blogs from this Author
Pharma Marketing: Communicating With Physicians
ZS Associates, a global company that offers sales and marketing solutions to a variety of industries, has released its 2015 annual report, which takes a comprehensive look at how pharmaceutical companies are marketing to physicians.
Penn Medicine Discusses Their IT Landscape
Earlier this year, I highlighted how Penn Medicine is leveraging IT to support their patient care and precision medicine programs. Several weeks ago, Oracle and Penn Medicine held a joint webinar in which the academic medical center discussed their overall IT landscape.
The FDA Came Out With Its New Social Media Policy
For several years, the FDA has been the center of scrutiny for not having an official social media policy available on its website. According to the Union of Concerned Scientists, the FDA was the only one of 17 government agencies not to have social media policy…until now.
Top 5 Life Sciences Blog Posts From November 2015
Now that December is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in November – they’re ranked in order of popularity, with number one being the most viewed piece.
Need For More Direction With Risk-Based Monitoring Strategies
Last month, Perficient attended the Oracle OpenWorld conference and presented at several sessions. One of those sessions was on how clinical trial management systems (CTMS) can support risk-based monitoring (RBM) strategies at life sciences companies.
California’s Incredible Life Sciences Numbers
The California Life Sciences Association released a new report that proves the Golden State, once again, is at the top of its game when it comes to life sciences.
Here’s How Quintiles Approaches Risk-Based Monitoring
I came across this three-minute video from Quintiles, which brilliantly discusses their approach to risk-based monitoring (RBM) and gives viewers a look into a day-in-the-life of an RBM monitoring team.
A Lesson In Drug Pricing
Presidential debates. Daraprim. Martin Shkreli. Drug pricing is what everyone’s talking about. Dr. Joshua P. Cohen, a research associate professor at the Tufts Center for the Study of Drug Development, wrote an excellent article that breaks down how drug prices are determined. He also shared some key facts that support the notion of the […]
Why And How Are Companies Investing In Precision Medicine
HIT Consultant, a digital publication focused on healthcare technology, recently shared a report by Reed Smith on mergers and acquisitions (M&A) in life sciences and how personalized medicine is playing an important role in many of today’s transactions. While pharmaceutical and biotechnology companies have not abandoned the “one-size-fits all” approach to developing drugs, many […]
Digital Health For Doctors: Is There Enough Time For It?
I normally don’t bother reading (consciously, at least) the comments section of news articles because they’re often full of spam or disgruntled readers. But, one particular comment posted for a Wall Street Journal article caught my eye. The article was discussing the increased use of mobile apps in clinical practice.
FDA Wants To Hear About Innovative Technology In Clinical Trials
Over the last decade, the life sciences industry has gone from running clinical trials on paper or, in many cases, in Excel, to leveraging comprehensive web-based systems, such as electronic data capture (EDC) and clinical trial management systems (CTMS). But, in more recent years, the widespread use of mobile technology has enabled even more […]