In our fourth study of the power of links for ranking, using data extracted in August 2018, we draw on the largest dataset yet: over 27,000 search queries. The big result: links remain a strongly correlated predicter of ranking. The complete study also provides comparisons based on the original 6000-query set and the updated 16,000 query set. In both cases the strong correlation holds. The current study also shows a strong link correlation for both commercial and informational queries, with the correlation for informational queries slightly stronger…. Read More >
Eric Enge
Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.
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Why Search Ranking Studies Need Better Interpretation – Here’s Why #197
Many SEOs have become wary of search ranking factor studies. Do they have any value? In this episode of the popular Here’s Why digital marketing video series, Eric Enge explains why they do, IF you are willing to dig deeper and use good principles of data interpretation. Don’t miss a single episode of Here’s […]
Why You Should Understand Google’s 2018 Updates – Here’s Why #196
Google’s updates to its search algorithms can sometimes seem like a card game where the rules change with each hand. Is there a rhyme or reason behind their changes? In this episode of our popular Here’s Why digital marketing video series, Eric Enge shares some interesting observations about the major search updates of 2018 and […]
Why the Chrome User Experience Report Can Help You Retain More Users – Here’s Why #195
More and more SEOs and webmasters are aware that in a mobile-centric world speed is of the essence. But how can you know what users actually experience when they come to one of your pages? In this episode of our popular Here’s Why digital marketing video series, Eric Enge tells us about the Google Chrome […]
Why Trust-Centric Marketing Is Essential for SEO – Here’s Why #192
Is Mark actually going to attempt a trust fall again? Will Eric catch him this time? You’ll have to watch to find out! In the meantime, let’s talk about why trust is essential to your SEO. In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains the importance of building […]
Why Search Ranking Factors are Constantly Changing – Here’s Why #189
The top experts observing search ranking factors agree on one thing: the situation is more volatile than ever before. In this episode of our popular Here’s Why digital marketing video series, Eric Enge shares insights from some of the most respected experimenters and testers in SEO. Don’t miss a single episode of Here’s Why. […]
Why Voice Personas Are the Next Level for Digital Marketing – Here’s Why #188
Does choosing the voice that will represent your brand on voice interactive devices really matter? In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains why you should be thinking now about the voice personas for your brand. Don’t miss a single episode of Here’s Why. Click the subscribe […]
The Core Characteristics of Elite Content Marketing Campaigns
Content marketing is a highly underutilized approach that can build your brand, reputation, and visibility while bringing new prospects to the top of your sales funnel. Well-structured campaigns can achieve all of these things, and they can also lift your SEO traffic at the same time. At the core of successful campaigns is a keen […]
2018 Data on Featured Snippets and the Knowledge Graph
We’ve been tracking Google’s Featured Snippets in search for several years now. In this study we look at almost 1.5 million queries most likely to qualify for a Featured Snippet to see how the search feature has changed over time. Are Featured Snippet appearing in search more or less often? Are there significant differences between mobile and desktop? For the answers to these and more, click through to the study!… Read More >
Why Featured Snippets Churn So Much – Here’s Why #185
Mark can’t decide which yogurt is best, so he’s testing them all. In similar fashion, Google has to do a lot of testing to decide which source makes the best featured snippet for a given query. In this episode of the popular Here’s Why digital marketing video series, Eric Enge reveals the results of his […]
Featured Snippets Resource Center
Featured Snippets in search have the potential to jump you above the number one organic result, and without link building or some of the other arduous tasks of traditional SEO. But that doesn’t mean they’re easy to get or keep! This resource center is your one-stop hub for everything you need to know about Featured […]
Why Google Is Hungry for Comprehensive Content – Here’s Why #183
This poor waiter is never going to satisfy all of Mark’s demands. But marketers can never give up on trying to satisfy the comprehensive needs of searchers. In this episode of our popular Here’s Why digital marketing video series, Eric Enge reveals what comprehensive content is and why it is so key to SEO success […]