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Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

Blogs from this Author

A Mathematical Model for Assessing Page Quality

Guest Post by Ashutosh Garg In this article, by page quality, we refer to the quality of a page with respect to a search query and a user who issued the query. Page quality is a broad concept and depending upon the actual context in which one plans to use quality score, the actual algorithm […]

SEO

Stefan Weitz on Quora Integration and Social Data Sets

Key Points Quora is one of the latest networks that Bing has socially integrated into search. Quora helps to disambiguate and make sense of some of the different facets of certain search terms. The goal of using Quora (and other social integrations Bing is doing) is to replicate the very human characteristic of involving others […]

Stefan Weitz Discusses the True Value of Social Signals

Key Points From The Interview Bing’s goal is to make social signals more valuable by presenting them in a way that actually augments the search experience. Previously, most social information was trapped in people’s heads. Now, they are publicly expressing this information in a way that machines are able to read it and make use […]

Mobile SEO, Which is Better: Same URL or Mobile Subdomain?

Full Transcript Eric Enge: My name’s Eric Enge of Perficient Digital. I’m here today with Cindy Krum. Cindy, can you give us a little background on yourself? Cindy Krum: I’m the CEO and Founder of MobileMoxie based in Denver, Colorado. We offer mobile marketing consulting and mobile SEO consulting, and we have a cutting edge […]

Majestic SEO – Open Site Explorer Shootout!

Update: In December 2015 we ran an actual test of the performance of Moz vs Majestic vs Ahrefs in finding backlinks to major sites. There are a number of tools available in the market today that provide backlink data for websites. The two most well-known ones are Open Site Explorer (OSE) and Majestic SEO. But […]

SEO

Matt Cutts and Eric Talk About What Makes a Quality Site

An interview with Google Distinguished Engineer Matt Cutts, by Eric Enge of Perficient Digital: Eric Enge: I would like to review an example scenario with you. I often use this in my presentations on SEO. The scenario is one where a user searches on “frogs”. The first result looks promising, so they click on it, […]

Why is Search So Complex?

(UPDATE 31 July 2014: We’re resharing this today as one of our “Throwback Thursday” posts on social media because the content here is still very valid and helpful. Please note that although the concepts in the infographic remain accurate, some of the numbers quoted are undoubtedly much larger now.) Building a search engine is a […]

SEO

Bing’s Phoenix Update in Detail with Duane Forrester

Webmaster Tools has been a feature that hasn’t seen too much evolution or growth in recent years, until now. In this interview, Bing’s Duane Forrester talks about the new features and functionality of the Phoenix update to Bing Webmaster Tools. Key Points The Phoenix update is centered around two major themes. One is user experience […]

SEO

Duane Forrester Interview

Webmaster Tools has been a feature that hasn’t seen too much evolution or growth in recent years, until now. In this interview, Bing’s Duane Forrester talks about the new features and functionality of the Phoenix update to Bing Webmaster Tools. Key Points The Phoenix update is centered around two major themes. One is user experience […]

Using Google Analytics to Increase AdWords ROI With Google’s Justin Cutroni

Are you using Google AdWords and Google Analytics to their full potential? In this interview, Google Analytics Advocate Justin Cutroni discusses how to make the most of Analytics and AdWords integration, from the most basic set up techniques to advanced reporting features that you may not have been aware of. Key Points Analytics and AdWords […]

The New Bing Interface With Stefan Weitz

The new Bing interface is aimed at bringing you clean and decisive search results while helping you interact with your friends and network for a holistic search experience. In this interview, Stefan Weitz from Bing talks about the functionality of the new Bing, how it came about, and plans for its future. Key Points The […]

Personalization In Google Search Results With Bruce Clay

Today’s post is focused on a hot topic in search: Personalization. Personalization is Google’s attempt to personalize search results based on a variety of individual factors, including web history, social connections, and much more. In the following video, Eric interviews Bruce Clay of Bruce Clay, Inc. gives his thoughts on Google and personalization: Key Points […]

SEO
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