Eric Enge

While ranking high in Google’s result pages will always bring value to your business, sometimes the reputation of the brand matters more to a consumer than only its search result rank. In this episode of Here’s Why, Mark & Eric explain why big brands should focus just as much on brand building as they do […]

UPDATE: In May 2016 Google rolled out a second mobile-friendly ranking update. See “What was the impact of Google’s second mobile update?” for our updated results. In this study, we look at the impact of the so-called “Mobilegeddon” update. This update was viewed as being a potentially very large update. At SMX Munich, Google’s Zineb Ait […]

While getting links for SEO purposes is a very important part of your overall content marketing strategy, it is not the most important part. In this episode of Here’s Why with Mark & Eric, they explain what your content marketing priorities should really be. Don’t miss a single episode of Here’s Why. Click the subscribe […]

Interview with Aetna’s Lauren Vargas Eric Enge and Mark Traphagen of Perficient Digital recently chatted with Lauren Vargas about how she measures and drives social media success at Fortune 50 insurance provider Aetna. Lauren is Head of Social Media and Community for Aetna. Learn more about Lauren Eric Enge: How do you measure in social […]

When two complementary brands create content together, also known as “collaborative content,” the outcome can be mutually beneficial and goals can be reached that would not have been possible without working together. Big brands Playboy and Red Bull created some collaborative content recently with great success. One of the biggest benefits of co-producing content is […]

In this episode of Hardcore SEO, Perficient Digital’s Laura Ackerman discusses her tried and true methods of coming up with fresh content ideas for campaigns. Whenever you start out looking to create something new, try to ask yourself the question “what question isn’t being answered by the industry today?” Providing answers to questions that no […]

While your personal brand is important, it should not be your only focus, or even your first priority. Mark Traphagen had a lengthy conversation with Copyblogger’s Brian Clark recently, someone who most would say has a very strong personal brand. Brian explained that you have to put your audience first. Be their hero and your […]

Google might not show author photos in their results anymore, but the importance of author authority is far from dead. In this episode of Here’s Why with Mark & Eric, Eric will explain why author authority continues to benefit your content marketing strategy. Strong Author Authority provides many benefits, both search-based on more personal ones. […]

The debate on the activity level on Google+ has raged for years. How many users are really active on it? Is the place a ghost town? Why hasn’t Google shut it down already? Well, I decided to put it to the test, so I did a hardcore analysis of 516,246 randomly selected Google+ profiles, and […]

If you are at all following the search industry news you have heard about the big Google mobile update coming on April 21 of this year, one that Google has said will have a larger impact on the search results than Panda or Penguin. One of the key recommendations that comes out of this is […]

For an increasing number of search queries, Google is giving an answer right at the top of search results. Some people call them Knowledge Boxes, some Rich Answers, and others know them as Direct Answers. On today’s episode of Here’s Why with Mark and Eric, Mark Traphagen will explain why even though Google answering questions […]

At ClickZ Live New York, Playboy’s Robin Zucker spoke about “Getting Real With Native: Making Branded Content Programs Work.” Her session focused on how to create high-quality branded authentic content that serves the need of promoting a brand — without having any advertising or promotional component to it at all. Robin is Senior Vice President of Marketing, […]