This study is a comprehensive review of mobile versus desktop usage on the web. In this year’s study, we compare 2019 and 2020 traffic patterns in the U.S. and globally. We also include tablet usage stats. The data in this study was pulled from Google Analytics’ Benchmarking feature, which provides aggregated industry data from companies […]
Eric Enge
Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.
Featured Insights
Blogs from this Author
The Power of User Intent Matters for SEO – Here’s Why #261
Eric Enge has been doing Here’s Why videos alone for two years now. Many people have been wondering what happened to Mark Traphagen. In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen returns to discuss user intent and why it is critical to creating high-performing content for both SEO and site […]
Why Studying the Past of Digital Marketing is Important – Here’s Why #260
Digital marketing has been part of marketing programs for decades. Perficient’s Eric Enge got started in the industry right at the beginning, roughly 30 years ago. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can […]
Why Exposing Targeted Search Results Pages Can Be SEO Gold – Here’s Why #259
Many SEOs strongly believe that you never want to expose your search pages to indexation. Is that a myth? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and John Dietrich reveal that there are cases where exposing a targeted group of search pages for indexation makes a lot of sense […]
Why GPT-3 Is an Important Development in AI – Here’s Why #258
Many topics around Artificial Intelligence have been discussed for quite some time. What if there was an AI machine that could help us write content, summarize content, or draft emails? Wouldn’t you want to use it? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge talks about GPT-3, one of the […]
Study: Who Has the Largest Index of Links?
An essential part of any strong SEO program is having third parties link to your site. In addition to the SEO benefits, getting linked to by third parties is also a great way to build your brand and stay highly visible across the web. For this reason, using backlinking tools is important. Getting access to […]
Why Success of Your Search Program Depends on Adding the Most Value – Here’s Why #257
Google is a happiness engine. Websites that satisfy users and add the most value rank higher than their competition. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals three tips that will help satisfy your website visitors and generate a successful search program for your business. Don’t miss a single […]
Google vs. YouTube: Why Your Video Strategy Should Differ Between the Two – Here’s Why #256
Many businesses have included video marketing in their strategy as video plays an incredibly important role in Google search results. How can your videos get high visibility and the traffic that comes with it? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals insights from his latest study on how videos […]
Why YouTube Is the Best Platform for Publishing Videos – Here’s Why #255
At Perficient, we just published a second update of our study on video rankings in Google and YouTube. The main objective is to find out the difference between YouTube’s and Google’s algorithms for ranking videos. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals some of the study’s findings and explains […]
YouTube Continues to Dominate the Video Results in Google
This is the second time we’ve done a study on video rankings in Google and YouTube (see the first study here). This post covers: How YouTube videos dominate the top videos in Google’s results. The difference between YouTube’s and Google’s algorithms for ranking videos. An analysis of how the two algorithms differ. A short and […]
Why During a Site Migration Is the Perfect Time to Do CRO Work – Here’s Why #254
Most of the time, when performing a site migration, one of the goals is to not lose any website traffic. One thing many don’t realize is that during a site migration is actually the best time do conversion rate optimization to increase traffic. In this episode of the award-winning Here’s Why digital marketing video series, Alex […]
Why Website Experimentation Is the Key to Growing Your Marketing ROI – Here’s Why #253
After a lot of SEO efforts, it is frustrating when users come to our website but don’t convert. But why and what should we do? In this episode of the award-winning Here’s Why digital marketing video series, Alex Harris joins Eric Enge to discuss how website experimentation can help to increase conversion rate and marketing ROI. […]